Senior Regional Marketing Manager

1 мес. назад

United KingdomEuropeSenior

go-to-marketchannel marketingcampaign managementdemand generationpartner collaboration

Responsible for developing and implementing regional go-to-market strategies focusing on field and channel marketing, campaign activation, events, and demand generation in the EMEA region.

О компании

is the leader in OT and IoT Cybersecurity. We protect the world's critical infrastructure, industrial and government organizations from cyber threats by providing exceptional network visibility, threat detection and operational insight. We’re always innovating and we hire the best at what they do to ensure our customers always have access to fast product enhancements, exceptional engineering support and rapid deployment across continents. If you like a challenge, and value integrity and customer success, we invite you to help build the future of OT and IoT cybersecurity.
Diversity, Inclusion and Belonging are part of our core beliefs, at . Diversity of thought, background and culture broadens our knowledge of the world and helps us learn, grow, and gain new perspectives. What makes us all different is what makes us powerful.

Обязанности

Be accountable for deploying integrated marketing campaigns and lead generation programs that support key regional initiatives. You’ll work closely with regional sales, partner, and the broader marketing team to meet pipeline targets. Channel marketing knowledge is critical to ensure effective execution with our partner ecosystem.
You will be responsible for tracking results and reporting on campaign success and deliverables.
This role requires strong motivation, collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment and communication. The ideal candidate will be a self-starter with startup experience, capable of thriving in a fast-paced, channel-driven environment.
Own the overall Go-to-Market plan for your assigned territories with input and expertise from key internal stakeholders
Partner with marketing, sales, and partner team to deliver and accelerate pipeline to meet and exceed revenue goals
Implement demand generation campaigns in your aligned regions in conjunction with sales and partners to reach buyers and drive demand
Serve as liaison to Sales team, be their advocate and conduit to the larger organization
Maintain relationships with regional partners, conference organizers, and influential associations
Leverage social media to raise awareness and further promote our presence at various events
Monitor industry trends and competitor activities in the region(s)
An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must
Manage regional budget, accurately estimate costs, and manage execution
Track & report results and act as an escalation point/consultant for the Business Development Rep (BDR) team
Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs.

Условия

All of our benefits are customized to the country you are based in, naturally we want to get the best out of our Nozomiers, so we provide the best benefits packages, such as:
Health & Wellness
Financial
Work-Life Balance
Unparalleled Flexible Time-Off

Другое

Now is an amazing time to join as we build the future of OT and IoT cybersecurity.
We defend some of the world’s largest organizations and critical infrastructure in more than 68 countries and we’re just getting started. Our AI-powered cybersecurity platform secures operational technology (OT) and Internet of Things (IoT) infrastructures for enterprises and government entities across energy, manufacturing, transportation, resources, and critical infrastructure.
is seeking a Regional Marketing Manager for our EMEA region. This role is responsible for developing and implementing regional go-to-market (GTM) strategies with an emphasis on field and channel marketing, partner collaboration, campaign activation, events, and demand generation. In this role, you’ll work closely with the broader Marketing organization (e.g. Corporate, Product, Global Campaigns, Partner Marketing, and Customer Marketing), regional Sales and Partner teams to build regional marketing plans, promote brand awareness locally, and help execute ABM / demand generation programs to fuel high growth revenue in the region. Channel marketing experience and campaign orchestration are a must.
As a Regional Marketing Manager you will be responsible for developing the Go-to-Market plan for your assigned territories to drive demand, with a strong focus on channel marketing strategies that scale and leverage the partner ecosystem effectively.
Aligning with the Partner organization to build a regional partner marketing strategy that provides mutual business value and enables leverage and scale in your overall regional marketing plan
Activating live and virtual event strategies, including event and booth design, theme development, pre-and-post-event plans
Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement
Creation of integrated marketing campaigns based on market segments to gain new customers and build repeat business
Good knowledge of digital marketing tactics and best practices, to ensure you are collaborating effectively with the Digital Marketing team.
Experience with organizing local and regional events
Outstanding communicator and creative thinker
Experience with marketing automation and CRM tools
Critical thinker and problem-solving skills
Strong time-management skills
Ability to work with a decentralized, cross-cultural team
Flexibility and adaptability to rapid growth, change, and problem resolution
At least 7 years of proven B2B technology marketing experience, ideally in OT/IoT/IT cybersecurity or related fields
Working, hands-on knowledge of Salesforce (required)
Working knowledge of typical hi-tech MarTech Stack such as intent platforms (e.g., 6Sense), webinar platforms (e.g., ON-24) (preferred)
Be entrepreneurial with a hands-on approach; have a strong track record of defining the marketing strategy and executing plans to generate demand and pipeline directly and with/through Partners.
Ability and hands-on experience in planning successful live or virtual events and large trade shows, conferences
Strong communication skills and being comfortable in communicating and presenting plans at the executive level
A proven track record of collaborating and supporting technology field sales organizations, including Senior Account Executives and Channel Partners.
Strong organizational, communication and interpersonal skills
Flexibility and adaptability to rapid growth, change, and problem resolution
Travel: Approx. 35%, domestic and international travel, mostly within the EMEA theater
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Successful candidates will be subjected to background verification checks.
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