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Global Head of Marketing (Performance & Brand Growth)
1 мес. назад
WorldwideHeadRemote
performance marketingga4duneuser acquisitionviral marketingprpartnership management
We are seeking a data-driven Global Head of Marketing to lead ecosystem growth through performance marketing and strong brand execution in the Web3 space, managing a fully distributed international team.
Responsibilities
- Own the global budget and end-to-end user acquisition strategy (X Ads, Web3 networks, programmatic).
- Drive measurable growth across products, optimizing for strict CAC, LTV, and ROAS targets.
- Build attribution dashboards (GA4, Dune) and partner with product teams to design high-converting onboarding funnels and viral referral loops.
- Define the global brand voice and drive culture-led, viral campaigns including real-time "newsjacking" and internet memes for active user acquisition.
- Oversee high-profile co-marketing alliances (exchanges, Web3 brands) and manage positive-ROI influencer (KOL) campaigns tracked against conversion metrics.
- Directly lead and align a distributed team of growth analysts, creative specialists (SMM, copywriting, design), international expansion managers, and community moderators.
Requirements
- 6+ years in marketing (3+ at Director/Head level) managing 8+ distributed team members in Web3, gaming, or consumer tech, with a strong focus on performance and growth.
- Proven success driving measurable user acquisition at scale (CAC, LTV, ROAS) across paid media and funnel optimization.
- Track record of building high-equity Web3 brands, always linked to growth outcomes.
- Deep familiarity with crypto culture: Twitter (X), Telegram, DeFi, DEXs, memecoin dynamics, and crypto humor.
- Strong emotional intelligence to lead both data-focused growth managers and creative specialists.
- Fundamentally data-first; fluent in marketing attribution, Web3 analytics, and performance metrics, complemented by sharp brand instincts.
Conditions
- Location: Remote (Worldwide)
- Type: Full-time
- Crypto payments
How to apply
- Please complete the provided Google Form for application.