Business Analyst Junior+ [PyME Acquisition - Website & Digital]
1 мес. назад
MexicoLATAMJunior
data analysisbusiness analysiskpi definitionhypothesis testingweb analytics
Proactive Business Analyst to own website and digital acquisition channel, improving client acquisition through data-driven solutions in PyMe Acquisition Team.
Другое
- We are looking for a proactive Business Analyst to join our PyMe Acquisition Team .
- PyMe Acquisition Team is responsible for building and scaling client acquisition channels. We work at the intersection of Product, Operations, and Growth, transforming early-stage ideas into scalable, data-driven solutions. This is a high-ownership role where you’ll take end-to-end responsibility for a product area, working closely with Engineering, Operations, and Analytics to improve how we attract and onboard new clients.
- In this role, your primary focus will be our website and the Digital acquisition channel — you’ll own the tasks around web pages, funnels, and digital client acquisition. Alongside this core focus, you’ll also support other acquisition channels at a lower priority, helping the team see the full picture of how clients reach Plata.
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- Challenges that await you:
- Own the website and Digital acquisition channel as your primary product area, driving development from hypothesis to delivery
- Analyze and improve the client journey across our web pages — landing pages, forms, and conversion funnels
- Gather, analyze, and formalize business requirements, translating them into clear specifications and development tasks
- Research user workflows, identify pain points, and propose improvements to web interfaces and business processes
- Define product metrics and KPIs, analyze channel performance, run experiments, and validate hypotheses using data
- Collaborate closely with Product Managers, Engineering, Operations, and Data teams throughout the delivery process
- Improve onboarding experiences, increase channel adoption, reduce churn, and optimize acquisition funnels
- Support other acquisition channels as secondary priorities, contributing to a unified view of client acquisition
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- What makes you a great fit:
- 1+ year of experience as a Business Analyst or in a similar analytical role within a product company
- Strong analytical thinking with the ability to structure ambiguous problems and transform them into clear business requirements
- Understanding of web funnels and conversion, with hands-on experience using web analytics tools (Google Analytics, GTM, or similar)
- Experience writing specifications and supporting feature implementation throughout the delivery process
- Basic technical background with hands-on experience writing SQL queries and working with analytical data
- Ownership mindset with a proactive and structured approach to problem solving
- Experience collaborating with cross-functional teams and stakeholders
- B2 or higher English level for effective communication with an international team
- Your bonus skills:
- Spanish at any level
- Experience with A/B testing tools and methodology, and familiarity with digital acquisition metrics (CAC, CR, CPA, LTV)
- Experience in adjacent roles such as Product Management, Project Management, or System Analysis
- Experience working in high-growth product companies, fintech, marketplaces, or similar digital environments
- Familiarity with Figma, Miro, Jira, Confluence, or similar collaboration and documentation tools
- Our ways of working:
- Innovative Spirit: A commitment to creativity and groundbreaking solutions
- Honest Feedback: valuing open, transparent communication
- Supportive Team: a strong, collaborative community
- Celebrating Achievements: recognizing our wins together
- High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances
- Our benefits:
- Relocation support to Mexico with assistance for the employee and their family
- Flexible work from our office
- Healthcare Coverage
- Education Budget: Language lessons, professional training and certifications
- Wellness Budget: Mental health and fitness activity reimbursements
- Vacation policy: 20 days of annual leave and paid sick leave