ABM & Lead Gen Manager (Bangkok-based, relocation provided)

1 мес. назад

ThailandWorldwideLead

account based marketinglead generationdemand generation

Role responsible for managing the entire acquisition funnel with a focus on account-based marketing and lead generation, balancing deep account engagement and efficient broad marketing efforts.

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At , we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched to make it easier for everyone to explore the world.  
 
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
 
No two days are the same at . Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm.
Run a capped 1:many Lead Gen engine over the tail - templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD - deliberately bounded so it cannot crowd out the deep work.
Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path.
Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally.
6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing.
Full-funnel range - you can run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with the judgment to allocate finite capacity (purely high-volume demand gen with no account depth is not the profile).
Player-coach appetite; demonstrated BD partnership; buying-committee fluency; multi-product selling; account + funnel measurement literacy; CRM/MAP fluency; people leadership; comfort building from scratch.
Travel/fintech/loyalty/marketplace or partnership-led experience; ABM-platform exposure; self-serve funnels; ITSMA/ABM certification; new-function or post-merger experience.
 
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At , we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
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