Influencer Marketing Manager

1 мес. назад

United KingdomEuropeMiddle

campaign managementcontent creationcreator partnershipsbrand storytelling

Manage and optimize Juniper's creator partnerships program, develop creative briefs, and scale influencer marketing channel to support brand storytelling and community building.

Обязанности

This role sits at the intersection of:
Performance marketing
Creative and creator strategy
Community building
Campaign operations
Brand storytelling
You’ll support the day-to-day management and optimisation of Juniper’s creator partnerships programme, develop and optimise creative briefs and conceptualise scroll-stopping organic creator campaigns. You’ll be helping us scale a highly nuanced and strategically important channel within a regulated healthcare category.
Unlike traditional influencer marketing roles, success at Juniper requires a strong understanding of:
Creator-native content
Performance-led creative and brief writing (particularly optimisation of briefs for whitelisted/paid partnership ads)
Audience psychology
Long-term brand building
Nuanced healthcare and wellness messaging
Creator activity is a core growth lever within the business, not just a PR objective.

Условия

Euc is also behind a growing family of digital healthcare clinics ( Pilot,   Kin ,  Software ) across men’s health and well-being, fertility, and skincare.

Другое

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
 
is now part of Hims & Hers, the global leader in personalised health and wellness.
 
Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Supporting patients living with obesity across our 5 markets
Received selective NICE endorsement to provide services to the NHS
Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth
Coordinate creator onboarding, briefing, approvals, timelines, and delivery
Ensure campaigns launch on time and align with wider marketing calendars
Support UGC campaign management and creator sourcing
Act as a day-to-day contact for creators and talent managers
Build strong long-term relationships with creators, ambassadors, and partners
Support creator education and brief comprehension
Manage creator feedback loops and approvals
Escalate sensitive or commercial issues where required
Translate strategic direction into creator-facing briefs
Support development of high-performing creator concepts across: TikTok
Instagram
YouTube
Substack
Meta partnership ads
Organic creator content
Collaborate closely with Paid Growth and Creative teams to optimise messaging and creative resonance
Support the rollout of Juniper’s organic creator and ambassador strategy
Help source creators aligned to Juniper’s brand positioning and target demographics
Support community-led initiatives, creator events, and brand activations
Assist in developing creator storytelling that builds trust, education, and long-term brand affinity
Monitor creator campaign performance and flag optimisation opportunities
Support weekly and monthly creator scorecarding to ensure adherence to CAC targets
Track delivery against KPIs and commercial agreements
Maintain reporting systems and creator databases (Motion, Notion, CreatorIQ)
Support implementation of scalable creator systems and processes
Maintain campaign trackers, creator hubs, and reporting workflows
Coordinate contracts, deliverables, usage rights, and approvals
Work cross-functionally with Legal, Growth, Creative, and Brand teams
 
3–5 years of influencer marketing or talent management experience.
Established and extensive network of managers/agents or Influencer contacts
Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.
Analytical mindset with strong experience evaluating content performance metrics.
Organized, proactive, and comfortable managing multiple campaigns at once.
Excellent project management and organisational skills
Strategic creative thinking with the ability to adapt and optimise to a variety of objectives
Strong written communication
Strong understanding of TikTok, Instagram, Meta campaigns and creator culture
Commercially minded with strong attention to performance metrics and creative quality
Able to balance operational execution with strategic thinking
Comfortable working in a fast-paced, high-growth environment
Comfortable taking ownership of approvals and sensitive communications in a highly-regulated healthcare environment
Improved creator campaign delivery and operational efficiency
Faster optimisation cycles across paid creator activity
Stronger creator relationships and community engagement
Higher-quality creator outputs aligned to Juniper’s messaging and creative strategy
Successful rollout and scaling of organic creator initiatives
Improved collaboration and visibility across teams
Creator Partnerships is one of Juniper’s most strategically important growth channels, contributing significantly to both:
Revenue generation through paid creator advertising
Long-term brand awareness and trust through organic creator activity