Manager, Frontline Business & Media PR

1 мес. назад

South KoreaWorldwideLead

media relationspr campaignsstakeholder management

Lead media and PR strategy for Sony Music's international repertoire in Korea to amplify global artists' success.

Обязанности

Lead Korea-market planning and execution for priority international frontline releases  
Serve as the primary media and PR lead for International Repertoire, supporting Frontline, J-Pop, and  Catalog  teams  
Build and  maintain  strong relationships with media, editors, producers, broadcasters, cultural partners, and industry stakeholders  
Develop and activate media opportunities, artist moments, collaborations, interviews, and market-facing initiatives across repertoire  
Align closely with global labels, artist management, and regional Sony Music teams to localize priorities and maximize market impact  
Manage and develop Frontline Associate Managers and contribute to the growth of future repertoire owners  
Partner with DSP, Business Development, agencies, and cross-functional teams to integrate earned media into broader commercial and marketing plans  
Monitor performance and  identify  new opportunities to strengthen visibility, awareness, and market engagement

Требования

Technical  C apabilities:   
7+ years of experience in music marketing, artist marketing, media relations, PR, entertainment, label operations, or related fields  
Strong understanding of Korea’s music, media, entertainment, and digital culture landscape  
Proven ability to develop relationships across media outlets, broadcasters, publishers, labels, agencies, and industry stakeholders  
Experience managing large-scale artist campaigns and working with global and regional stakeholders  
Strong commercial awareness and understanding of how media influence translates into audience growth and business outcomes  
Experience balancing multiple stakeholders, priorities, and campaigns simultaneously  
Excellent written and spoken Korean and English  
Behavioral C apabilities :   
Relationship Building: Creates and sustains trusted relationships that generate long-term value for artists and the business  
Strategic Communication: Communicates effectively across media, management, labels, and internal stakeholders  
Influence: Uses credibility and industry knowledge to unlock opportunities and gain alignment  
Leadership: Develops others and creates a culture of ownership, accountability, and collaboration  
Proactiveness: Consistently  identifies  opportunities before they become requests  
Agility: Adapts quickly to changing artist priorities, media environments, and market developments  
Problem Solving: Navigates ambiguity and complexity with practical, business-oriented solutions

Другое

Sony Music Korea’s International Repertoire department is looking for a strategic and highly connected leader to help drive the success of our global artists in Korea.  
As Frontline Business & Media PR Manager, you will lead the frontline repertoire business while serving as the primary media and PR lead across Frontline, J-Pop, and  Catalog . Working closely with global labels, artist management, media partners, and cultural stakeholders, you will help shape how Sony Music’s international repertoire is positioned, amplified, and experienced in one of the world’s most influential music markets.  
Success in this role means delivering high-impact campaigns, building strong industry influence, creating meaningful media opportunities, and increasing the visibility and cultural relevance of Sony Music artists in Korea.
 
You join an inclusive,  collaborative  and global community where you  have the opportunity to  fuel the creative journey  
A modern office environment designed to foster productivity, creativity, and teamwork  
We invest in your professional growth & development  
 
Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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