Senior Product Manager - Activation

1 мес. назад

United StatesCanadaWorldwideSeniorRemote

Lead the Activation team to guide customers from first deposit to realizing value in the product, fostering long-term engagement.

О компании

Activation is one of the most important levers we have to grow , and to grow with intention. It’s how we turn new signups into enduring customers, introduce the full depth of what can do, and create the foundation for long-term relationships.
This role is at the center of that motion. You’ll help shape how people first experience , guide them toward value, and design systems that help them build trust, momentum, and confidence. It’s subtle, foundational work, quietly powerful in shaping how our customers grow, and how we grow with them.
* is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.

Другое

“Everything in the world began with a yes. One molecule said yes to another molecule and life was born. But before prehistory there was the prehistory of prehistory, and there was the never, and there was the yes. It was ever so."
— Clarice Lispector
Every customer begins somewhere in the never, but not yet fully arrived. Not yet alive in the product.
The Activation team exists to close that distance. To design the conditions that move a customer from the never to the yes: their first deposit, their first payment sent, their first card created, and their first real sense of what can do for their business. That first yes is not a feature or a metric. It is the beginning of a relationship. And like all beginnings, it shapes everything that follows.
We’re looking for a product manager to lead this effort: to guide customers from their first deposit to their first “aha” moment and to design the systems that help them keep discovering value every single day. Done well, this work is invisible but essential, more choreography than funnel, more intuition than automation.
Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood that customers take their next best step – whether that’s sending a payment, creating a card, or adopting a financial workflow
Set the direction and define prioritized roadmaps for the team; ensuring we’re focused on work that solves user problems, enables product teams, and maximizes customer value
Build systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across surfaces like the dashboard and onboarding flow
Define customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions
Use data and user insights to develop hypotheses, design experiments, and measure impact; not just feature usage, but customer progress and business value
Help develop sticky experiences that make it simple for customers to adopt and find repeatable value across our platform
We're looking for someone who has genuinely thought about what it means to help a person find value in a product for the first time and has strong opinions about how to do it. A successful candidate will likely have:
7+ years of product management experience , ideally with horizontal, platform, or lifecycle teams; especially those accountable for delivering a quality user experience across surfaces. Bonus points for owning customer journeys or growth funnels in a product-led company
Strong product intuition , with the ability to turn complex, cross-cutting problems into clear strategy, and to bring others along with your thinking
Comfort working across disciplines , you’ve collaborated with design, engineering, marketing, and data teams, and know how to drive momentum even when no one reports to you
A hands-on approach to execution , you’re just as comfortable getting into the details of UX, lifecycle triggers, or onboarding copy as you are shaping vision or setting goals
Enthusiasm for working with talented (and opinionated) peers , and the maturity to engage thoughtfully and openly in a collaborative environment
The total rewards package at includes base salary, equity (stock options/RSUs), and benefits. Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
US employees (any location): $200,700 - $250,900
Canadian employees (any location): CAD 189,700 - 237,100
values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
 
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