CRM & Automation Lead (FTC)

Другое

• Established in 2004, Company is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  
• As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  
• Role:  Campaign, CRM & HubSpot Automation Lead (3-Month FTC)
• Location:  London
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• This is an opportunity to join Company's in-house studio embedded with a leading B2B learning and development partner, as a Campaign, CRM & HubSpot Automation Lead — a three-month fixed-term contract with scope to grow.
• Our client uses behavioural science to reshape how enterprises learn, lead, and change. Based in [Location], you'll own the design and delivery of HubSpot lifecycle automation, improving retention, reactivation, and cross-sell performance across key accounts. Your ability to translate complex CRM and engagement data into clear, practical insight will be central to how the team operates — and how the client grows.
• We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.
• About the role:  
• As Campaign, CRM & HubSpot Automation Lead, you'll sit at the intersection of data, automation, and campaign delivery. This is a hands-on, execution-focused contract: you'll design and activate end-to-end HubSpot lifecycle journeys, define segmentation and lead scoring logic, and build the reporting infrastructure to measure performance at every stage of the funnel.
• Working closely with the Business Director, Data Strategy Director, and Performance Marketing Manager, you'll own daily campaign operations, tracking, and optimisation. The team is cross-functional and collaborative — you'll partner regularly with media planners, the analytics team, and the creative studio.
• The primary scope of this FTC is lifecycle automation and CRM. Should the role convert to a permanent position, responsibilities expand to include full paid media campaign management across LinkedIn, Google Ads, Meta, and programmatic channels.
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• What you will be doing:  
• Lifecycle Automation & CRM Design end-to-end HubSpot lifecycle journeys to improve retention, reactivation, and cross-sell performance across enterprise accounts.
• Build and launch HubSpot automation workflows, ensuring accurate integration with Salesforce.
• Define segmentation, lead scoring, and audience logic to sharpen targeting precision and MQL quality.
• Troubleshoot front-end marketing automation issues across landing pages, forms, and email journeys.
• Manage lead routing processes and ensure accurate, timely handover to sales teams.
• Reporting & Analytics
• Set up lifecycle tracking, performance dashboards, and reporting frameworks to surface clear, actionable insight.
• Own full-funnel reporting: pull and interpret data from GA4, HubSpot, and Salesforce to produce performance reports for internal teams and client stakeholders.
• Translate complex engagement and campaign data into practical recommendations that inform strategy.
• Validate tracking tags and pixels before new campaigns or platforms go live; coordinate fixes with analytics and development teams as required.
• Testing & Optimisation
• Maintain a structured testing and optimisation backlog; run experiments and apply learnings continuously.
• Identify opportunities to improve lifecycle journey performance, MQL quality, and conversion rates.
• Campaign Operations (Supporting Scope)
• Support paid media execution across LinkedIn, Google Ads, Meta, and programmatic platforms as required.
• Assist with campaign pacing, spend reconciliation, and creative spec delivery alongside the Performance Marketing Manager.
• Implement landing page updates and copy optimisations aligned with SEO best practice.
• Schedule and build email campaigns; QA outbound comms including webinar sequences.
• Collaboration
• Act as the day-to-day owner for campaign operations and reporting, working closely with media, analytics, and the creative studio.
• Communicate proactively and clearly with internal and client stakeholders across all active workstreams.
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• What you need to be great in this role:  
• Essential Proven hands-on experience with HubSpot — building automation workflows, managing integrations, and troubleshooting front-end issues (backend development not required).
• Strong GA4 proficiency: confident pulling, interpreting, and acting on analytics data to drive campaign and site improvements.
• Experience with Salesforce alongside HubSpot, including workflow management and integration troubleshooting.
• Solid Excel or Google Sheets skills, including building and maintaining reporting templates and pivot-based analysis.
• Experience in a B2B digital marketing environment, agency-side or client-side.
• Meticulous attention to detail — campaign setup, tracking, and lead routing require rigorous QA at every stage.
• Clear, confident communication: able to translate data and insights into recommended actions for both technical and non-technical stakeholders.
• Comfortable managing multiple priorities autonomously, with a pragmatic, outcomes-focused approach.
• Desirable
• Hands-on paid media experience: Google Ads, LinkedIn, Meta, and/or programmatic platforms.
• Familiarity with Google Tag Manager and copy-level SEO best practices.
• Experience with data visualisation tools.
• Gen AI & Agentic Thinking
• Proficiency with Gen AI tools relevant to digital marketing — using AI to support campaign analysis, content testing, or automation design.
• Experience developing personal AI-assisted workflows to improve efficiency and output quality.
• Agentic approach to problem-solving: able to break down complex, multi-step challenges systematically and identify clear paths forward.
• Ability to critically evaluate AI-generated outputs and apply sound human judgement before acting on them.
• Req ID: 18269
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• Our values shape everything we do:  
• Be Ambitious to succeed    
• Be Imaginative to push the boundaries of what’s possible    
• Be Inspirational to do groundbreaking work