Senior Manager, Demand Generation

1 мес. назад

150k–160k USD / yearUSASeniorRemote

demand generationmarketing automationseocontent marketinganalyticscrm

Lead demand generation efforts for an AI-driven people platform focused on HR and people analytics.

Обязанности

We're looking for a Senior Manager, Demand Generation to help build a scalable, predictable demand generation engine that fuels 's continued growth.
Reporting to the VP of Marketing, you'll lead the planning, execution, and optimization of integrated demand generation programs that create awareness, engage our ideal customers, and generate qualified pipeline. You'll work closely with Product Marketing, Marketing Operations, Sales, and Customer Success to deliver campaigns that contribute directly to revenue growth.
This is an ideal opportunity for someone who enjoys both strategy and execution. You'll have the autonomy to own major initiatives, the support to collaborate across the business, and the opportunity to help shape how a modern AI-first marketing organization operates. Compensation: Base Salary $150,000 - $160,000 USD + Bonus $10,000

Требования

5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a track record of generating qualified pipeline and supporting revenue growth.
Experience planning and executing integrated demand generation campaigns across multiple channels.
Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics.
Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance.
Experience managing marketing budgets and optimizing channel investment for maximum return.
Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Strong collaboration and communication skills, with experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success.
A builder's mindset—you enjoy solving problems, experimenting with new ideas, and continuously improving how marketing operates.
Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices.

Будет плюсом

Experience marketing enterprise SaaS solutions, particularly in HR technology, workforce planning, people analytics, or adjacent markets.
Experience with HubSpot, Salesforce, 6sense (or similar ABM platforms), Google Analytics, and modern marketing technologies.
Experience marketing to HR, Finance, IT, or other enterprise business leaders.
Experience working with mid-market and enterprise sales teams.

Другое

Our Team: Remote-first team of builders, connected to a vision to make people teams and companies more successful through connected data, transparency, and AI.
Our Values: fast, inclusive, transparent, optimistic, all-in
Our Product: is the AI-first people platform. Our roots are in Analytics and Planning — helping people teams model org structures, manage compensation, and plan for growth. We've expanded into a full people operations suite covering HRIS, performance management, engagement, and real-time org analytics. Our newest frontier is AI — an agentic AI layer that lets HR teams ask questions, surface insights, and take actions across their people data in natural language. We're at an inflection point: AI is reshaping what HR software can do, and we intend to lead that category.
Our Clients: Span nearly every industry from 10 employees to 30k. Some notable ones include 1Password, Sweetgreen, Headspace,
At , we believe AI is transforming how modern marketing teams operate. We don't see AI as a separate initiative—we see it as a fundamental capability that enhances how we research, create, execute, analyze, and make decisions.
Every member of the marketing team is expected to actively leverage AI to improve the quality, speed, and impact of their work. We encourage continuous experimentation with emerging AI technologies, thoughtful sharing of best practices, and a mindset of ongoing learning and innovation.
We believe the best marketers combine creativity, strategic thinking, customer empathy, and sound judgment with AI-powered tools and workflows to achieve outcomes that would not otherwise be possible.
Partner with the VP Marketing to develop and execute 's demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements to maximize pipeline growth and marketing efficiency.
Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. Campaigns may include product launches, thought leadership, customer stories, industry trends, competitive initiatives, and seasonal programs.
Own strategy and performance across key demand generation channels, including:
Paid Search
Paid Social
Display & Retargeting
Organic Social
Partner Marketing
Sponsorships
Email campaign strategy
Referral and advocacy programs
Continuously optimize channel mix and investment to improve performance and return on investment.
Develop and scale account-based marketing programs that deepen engagement with target accounts, support account progression, and generate qualified opportunities.
Own the website as a demand generation engine by improving visitor engagement and conversion. This includes landing page strategy, conversion rate optimization, A/B testing, user journey improvements, and ongoing experimentation.
Develop and execute virtual and in-person programs—including webinars, executive roundtables, conferences, and customer events—that generate pipeline, strengthen customer relationships, and reinforce 's market leadership.
Working closely with Marketing Operations, you'll use data, experimentation, and continuous optimization to improve campaign performance, maximize marketing efficiency, and accelerate pipeline growth. You'll regularly test messaging, audiences, channels, offers, and new approaches—including AI-enabled workflows—to uncover opportunities for growth.
Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to ensure campaigns are aligned, execution is coordinated, and marketing is contributing meaningfully to company objectives.
Success in this role means consistently delivering high-quality pipeline that supports 's revenue goals. Through thoughtful planning, data-driven decision making, and continuous experimentation, you'll improve campaign performance, accelerate buyers through the funnel, optimize marketing investment, and help make marketing a predictable contributor to ARR growth and overall business success.