USAUser Acquisition Manager AI Products
1 мес. назад
USASenior
user acquisitionperformance marketingcampaign managementai automationproduct collaboration
Lead user acquisition strategy and execution while collaborating on AI-powered marketing product innovation.
Обязанности
- This is a unique opportunity to combine hands-on User Acquisition with product innovation.
- You'll own end-to-end UA for a portfolio of customers while partnering closely with Product and Engineering to build AI agents and automation that redefine how performance marketing is executed. Your day will be split between operating campaigns, advising customers, and helping design the tools that will eventually automate much of the work you do today.
- This role is ideal for someone who has personally owned the entire UA lifecycle and wants to influence the next generation of AI-powered marketing products.
- Own end-to-end User Acquisition strategy and execution for customer accounts from onboarding through ongoing optimization.
- Develop growth strategies aligned with customer revenue, ROAS, CAC, and profitability goals.
- Define creative strategy, generate creative concepts, and partner with designers or AI tools to produce high-performing assets.
- Launch, manage, and optimize campaigns across Google Ads, Meta, TikTok, Apple Search Ads, Unity, and other acquisition channels.
- Analyze campaign performance, communicate results to customers, and identify opportunities for growth.
- Build trusted relationships with customers and serve as their strategic UA partner.
- Support the sales process by participating in customer presentations, product demos, and strategy discussions with prospective customers.
- Help onboard new customers and contribute to growing the business.
- Partner closely with Product Management and Engineering to design AI-powered workflows, agents, and automation for UA.
- Test new AI tools, provide structured feedback, and help prioritize product improvements.
- Validate new features using real customer campaigns and translate customer needs into product requirements.
- Help define best practices that enable UA to scale through AI while maintaining performance and quality.
Требования
- 5+ years of hands-on mobile User Acquisition experience.
- Proven experience owning the entire UA lifecycle, from strategy through execution and reporting.
- Experience managing meaningful paid media budgets across multiple acquisition channels.
- Deep expertise with Meta, Google Ads, TikTok, Apple Search Ads, Unity, and other performance marketing platforms.
- Strong understanding of attribution, incrementality, CAC, LTV, ROAS, and mobile measurement.
- Comfortable presenting to customers and acting as a strategic advisor.
- Excellent communication skills with the ability to translate business problems into product requirements.
- Passion for AI and excitement about building products that automate marketing workflows.
- Strong analytical mindset and comfort working with data to drive decisions.
- Self-starter who enjoys operating in an early-stage, fast-moving environment.
Будет плюсом
- Agency experience managing multiple customer accounts.
- Experience in AdTech, MarTech, MMPs, or mobile app marketing.
- Experience collaborating directly with Product and Engineering teams.
- Experience evaluating AI products, prompt engineering, or marketing automation tools.
- Experience launching or scaling AI-enabled marketing workflows.
Условия
- Build AI products that will change how User Acquisition teams operate.
- Work directly with customers solving real growth challenges.
- Influence product strategy alongside experienced Product Managers and Engineers.
- Join a company trusted by the world's leading mobile marketers.
- Work with a global, collaborative team where your feedback directly shapes the product roadmap.
- As a proud equal opportunity employer, we're committed to hiring top talent regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We don't just accept difference - we celebrate you being who you are for the benefit of our employees, our products, and our community.
Другое
- 's next-generation attribution and analytics platform helps marketers grow faster with accurate, granular, and actionable performance insights. Leading brands including Warner Bros. Games, Lyft, Airbnb, Activision, Uber, Electronic Arts, DoorDash, LinkedIn, Rocket Money, and many others rely on to optimize marketing spend, prevent ad fraud, and connect marketing data directly to their BI stack.
- As we build the next generation of AI-powered user acquisition products, we're looking for someone who doesn't just run campaigns—they want to shape the future of how UA is done.