Brand Marketing Manager
1 мес. назад
187.5k–200k USD / yearSeniorRemote
ai
Responsible for building and scaling brand marketing programs to establish as a leading AI-powered risk decisioning brand in financial services.
Обязанности
- We are hiring a Senior Brand Marketing Manager to help make one of the most recognized brands in AI-powered risk decisioning.
- This is not a traditional brand strategy role. We’re looking for a builder —someone who loves launching programs, experimenting quickly, leveraging AI, and finding creative ways to put at the center of industry conversations.
- You’ll own high-impact initiatives that increase awareness, credibility, and engagement across the financial services ecosystem.
- This is a high-ownership role with direct impact on company growth.
- You will report directly to our VP of Marketing and Growth and partner across Product Marketing, Communications, Growth, Events, Executive Leadership, and Design.
Будет плюсом
- Fintech, enterprise SaaS, cybersecurity, or AI experience.
- Experience running executive thought leadership programs.
- PR or analyst relations experience.
- Experience building customer advocacy or ambassador programs.
- Conference marketing and event activation experience.
Другое
- is building the Agentic Risk Platform™ for banks and fintechs .
- Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure and agents.
- We work with leading fintechs and financial institutions and are backed by world-class investors. was founded by Neha Narkhede , co-creator of Apache Kafka and co-founder of Confluent. Confluent was recently acquired by IBM for $11 billion.
- We are building a category-defining company —and our brand will be one of our greatest competitive advantages.
- You will create and scale the programs that establish as the leading brand in AI-powered risk decisioning.
- Executive thought leadership initiatives
- Industry awards and recognition programs
- Executive communities and networking programs
- Research reports and original content series
- Customer advocacy and ambassador programs
- Programs that elevate our executives and subject matter experts
- Signature content franchises that become recurring industry events
- Partnerships with analysts, media, and industry influencers
- Creative campaigns that generate awareness and engagement
- Conference activations and integrated event experiences
- Social media and community-building initiatives
- Cross-functional launches that amplify company milestones
- Rapid testing of new brand initiatives
- AI-powered content and campaign workflows
- Measurement frameworks to understand what drives awareness and engagement
- Repeatable playbooks that scale successful programs
- Design and launch innovative brand marketing programs that increase ’s visibility and reputation.
- Own flagship initiatives such as our Risk Leaders of the AI Era program and develop new creative ways to engage the market.
- Partner with Communications to amplify company announcements, product launches, customer stories, and thought leadership.
- Work with Product Marketing to ensure campaigns reinforce our positioning and category leadership.
- Collaborate with the Events team to create memorable experiences before, during, and after conferences.
- Leverage AI extensively to increase the speed, quality, and scale of marketing execution.
- Launch multiple experiments every quarter, measure results, double down on what works, and quickly iterate on what doesn’t.
- Build repeatable systems and playbooks that enable the brand function to scale.
- 5+ years of experience in Brand Marketing, Integrated Marketing, Demand Generation, Product Marketing, or Growth Marketing at a B2B SaaS company.
- Track record of launching creative marketing programs that increased awareness, engagement, or market presence.
- Experience executing integrated campaigns across multiple channels.
- You are a doer , not just a strategist.
- You enjoy rolling up your sleeves and shipping quickly.
- You thrive in fast-moving startup environments with high ownership.
- You’re naturally curious and constantly looking for creative ways to break through the noise.
- Passion for leveraging AI to dramatically increase marketing productivity.
- Comfortable experimenting with new AI tools and workflows.
- Excited to rethink how modern marketing teams operate.
- Excellent project management skills.
- Strong written and verbal communication.
- Ability to influence across Product, Sales, Communications, Design, and Executive Leadership.
- Brand marketing is evolving from storytelling to building movements.
- At , you won’t be maintaining an existing brand—you’ll help create one.
- You’ll:
- Build the programs that define our reputation in the market.
- Launch creative initiatives that thousands of financial services leaders engage with.
- Work directly with company leadership.
- Operate with exceptional autonomy and ownership.
- Have a clear path to leading Brand, PR, and Communications as the company scales.