Head of Influencer & Creator Partnerships

1 мес. назад

USAHead

influencer marketingaffiliate marketingstrategic partnershipsperformance marketingcampaign managementteam leadership

Senior leadership role to lead and scale influencer, affiliate and creator partnerships for a health and wellness brand.

Own and lead the overall influencer, affiliate and creator partnership strategy for our brands
Develop and execute a 1-year and 3-year growth plan for creator partnerships aligned to company revenue goals
Build, lead and mentor the influencer and affiliate team, agency partners and external contractors
Partner closely with Brand, Ecommerce, Amazon, PR, Retail and Growth teams to integrate creators into all major campaigns and launches
Recruit, negotiate and manage relationships with high-performing creators, affiliates, ambassadors, health experts and strategic partners
Expand partnerships across health and wellness, family, parenting, fitness, kitchen, coffee, environmental health and technology creators
Build a tiered creator strategy across macro, mid-tier, micro and emerging creators
Create long-term ambassador programs and recurring creator campaigns
Own influencer and affiliate revenue goals across both brands
Structure and negotiate performance-based creator partnerships, including CPA, commission, ambassador and hybrid agreements
Optimize creator economics, CAC, ROAS, margin and lifetime value
Drive growth across DTC, Amazon, retail support and subscription channels
Lead all influencer and creator campaigns from strategy through execution
Build scalable systems and repeatable processes for the creator program

7+ years of experience in influencer marketing, affiliate marketing, creator partnerships, strategic partnerships or growth marketing
5+ years leading and managing high-performing influencer teams
Proven track record of building and scaling a multi-million-dollar influencer and affiliate program
Strong understanding of affiliate economics, attribution, CAC, ROAS and customer lifetime value
Excellent communication, leadership and relationship-building skills
Experience in wellness, consumer products, health, beauty, home, lifestyle or mission-driven brands preferred

Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for a client, A health and wellness company that develops purification technologies for the home, helping families breathe cleaner air and drink cleaner water.
We are seeking a strategic, entrepreneurial and performance-driven Head of Influencer & Creator Partnerships to lead and scale our influencer, affiliate and creator ecosystem across our brands
This is a senior leadership role responsible for driving measurable growth through creators, affiliates, ambassadors, health experts and strategic partners across multiple channels and communities.
The ideal candidate is equal parts relationship builder, growth marketer and operator. They have successfully built and scaled multi-million-dollar creator and affiliate programs, understand how to turn creators into long-term brand advocates, and are highly analytical about performance, ROI and customer acquisition.
This role will oversee the full creator and influencer strategy across both brands, including:
Influencer and affiliate recruitment
Creator relationship management
Strategic partnerships and ambassador programs
Performance marketing and creator economics
Product seeding, launches and campaigns
Team leadership and cross-functional collaboration