B2B Lifecycle Marketing Manager

1 мес. назад

United KingdomEuropeMiddleRemote

b2b marketingcustomer lifecycle managementdata analysiscrmemail marketingmarketing automation

Manage B2B lifecycle marketing to drive customer engagement and growth at , an AI research and product company.

Обязанности

We're looking for a B2B Lifecycle Marketing Manager to own the email, in-product, and nurture programs that turn interest into pipeline across ' B2B funnel. This role sits at the center of our growth engine — connecting marketing, sales, and product usage data into lifecycle programs that move prospects and customers from first touch to closed revenue, and beyond into expansion.
You'll build the systems that score, segment, and nurture leads at scale — from PQLs signing up for our API and Agents platforms, to enterprise buyers moving through longer sales cycles. You'll partner closely with Sales, RevOps, and Product to make sure the right message reaches the right account at the right moment, and that every handoff between marketing and sales is clean, fast, and measurable.
This is a builder's role. You'll own the tooling (HubSpot, Salesforce) and the strategy behind it — using AI to personalize and automate at a scale a fully manual team never could.
Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels
Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals
Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops
Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging
Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs
Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next
Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion

Требования

You think in funnels and systems, not one-off campaigns. You're equally comfortable in the weeds of a HubSpot workflow and in a room with Sales talking about pipeline quality. You default to testing and measuring rather than guessing, and you're excited about using AI to do more with less — automating the repetitive work so you can focus on strategy and experimentation. You move fast, take ownership of outcomes, and collaborate easily across marketing, sales, and product.
4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
Working knowledge of Salesforce and how marketing and sales data connect end-to-end
Experience building and managing lead scoring and MQL/SQL/PQL funnels
Experience running or supporting ABM programs for target accounts
Strong analytical skills — comfortable owning funnel metrics and translating data into action
Excellent cross-functional communication, especially with Sales and RevOps

Будет плюсом

Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
Experience marketing to developer or technical buyer personas
Familiarity with product-led growth motions and PQL-to-enterprise conversion
SQL or basic data querying skills

Условия

Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
Growth paths: Joining means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
Learning & development : proactively supports professional development through an annual discretionary stipend.
Social travel : We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
Co-working : If you’re not located near one of our main hubs, we offer a monthly co-working stipend.

Другое

is an AI research and product company transforming how we interact with technology.
We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms:
ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.
ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.
ElevenAPI gives developers access to our leading AI audio foundational models.
Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.
High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.
Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.
AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations.
Excellence everywhere: Everything we do should match the quality of our AI models.
Global team: We prioritize your talent, not your location.
We believe in hiring the best talent in the world to make an impact in the right role at the right time. At , strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:
Lead social strategy across all brands and sub-brands as the social function scales
Move into a broader content role spanning video, editorial, and social
Expand into brand marketing or creative direction as the growth team evolves
This role is remote and can be executed globally. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.
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