Product Marketing Manager

7 мес. назад

PhilippinesWorldwideOnsite

Responsible for communicating new product offerings and educating target customers on product priorities at .

At , we make it effortless for businesses to access high-quality visual content at scale. As the world’s leading marketplace for photography, video, and editing, we connect top creators with brands that need to tell their stories through powerful visuals. By combining cutting-edge technology with a discerning eye for creativity, we help businesses grow through content that stands out.   Our culture is built on extreme ownership and peak performance. We are customer-obsessed, data-informed problem solvers who thrive on radical candor, embrace challenges by loving the dirt, and refuse mediocrity. We believe in accountability, humor, and diversity — and we’re united by a mission to help businesses tell better visual stories.   About the team:   is the world’s large

Interview customers and buyers and collect insight that drives experiments
Conduct competitive market research and then turn that research into a winning strategy
Research and define market segmentation (ICP, audiences)
Write and design product functionality and use cases, benefit-driven features, white papers, case studies and testimonials, and drive distribution to all placements
Position as a category leader and perfect the value proposition
Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features

You have focused mostly on B2B product marketing (as opposed to B2C).
You have 2+ years experience in product and content marketing.
You have experience crafting compelling, value-driven product messaging and positioning and creating product & content marketing collateral.
You have experience conducting user research and writing insight on your own.
You know your way around tools like Canva, Figma, and Webflow, and ChatGPT.
You love working closely with product teams and developers to understand every nuance of the product.
You have experience with project management tools like Asana, Notion, and Trello.
You want to work closely with the CEO to shape our brand and value proposition.
You love being scrappy, rolling up your sleeves, and trying new things.