Marketing Lead
4 мес. назад
LeadHybrid
marketing strategyteam managementdemand generationgrowth marketing
Lead and scale a high-performing marketing team focused on building a systematic marketing function to generate inbound demand and drive company growth in the Web3 space.
О компании
- is a pioneering phygital space where Web3 innovators converge to build, collaborate, and thrive. Located in Dubai, our 19,375-square-foot hub seamlessly blends physical and digital environments—offering state-of-the-art workspaces, immersive events, and a vibrant community dedicated to shaping the future of Web3. Your mission Your mission will be to build a systematic marketing function that consistently generates inbound demand, turning marketing into a scalable growth engine rather than a set of one-off activities. You will be responsible for forming and scaling a high-performing team, growing it to 10+ people within a year. As part of this role, you will expand marketing efforts into new geographies, launching and adapting strategies across 3–4 markets. Ultimately, your goal wi
Обязанности
- Build and manage the marketing team (content, SMM, PR, partnerships)
- Hands-on execution of marketing activities
- Develop and execute content and inbound marketing strategy
- Own channels: content, PR, email, events marketing, partnerships, KOLs, website inbound
- Contribute to product marketing: positioning, packaging, ICP
- Adapt strategies across different markets, GTM
- Build and own the analytics infrastructure
- Implement the CRM system for marketing from scratch
- Drive AI automation across marketing workflows
Требования
- 5+ years in marketing, with 2+ years in management roles like Marketing lead, Head of marketing etc
- Proven experience building a marketing function in fast-paced invorments
- Strong content and inbound background: you have driven growth through content, PR, events, and collaborations, not primarily through paid channels
- Experience running marketing across international markets with adapted strategy per region
- Hands-on track record: you can name campaigns, funnels, and systems you personally built and launched
- Involvement in product marketing — positioning, GTM, use case development, or ICP work
- Deep understanding of how B2B inbound channels connect to pipeline and revenue
- Commercially minded: you think in leads, pipeline, and revenue — not just traffic and impressions
- Experienced in working with startups, SaaS, tech, consulting, or professional services environments
- Build owned media products — event formats, shows, video series, or branded programs
- Build and own the analytics infrastructure across all marketing activities
- Active user of AI tools in marketing workflows and can build them into team processes