Senior Performance Marketing Manager - Latin America

2 мес. назад

BrazilLATAMSeniorRemote

paid searchpaid socialdata analysiscampaign optimization

Manage and optimize paid acquisition channels to drive revenue growth focused on Latin America market.

At , we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. ’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️! Overview Jo

Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.
Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.
Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.
Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.
Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.
Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.

5+ years of hands-on performance marketing, with deep Google Ads expertise (Search, Performance Max, bidding strategies, account structure, negative-keyword strategy, audience signals).
Has personally owned and managed over $1.2 million in annual paid budgets, and can speak fluently to the efficiency-versus-volume tradeoffs at that scale.
Strong with data. Lives in the numbers, builds their own reporting, and is fluent in CAC, payback, LTV, conversion lag, and attribution.
Meta or paid social experience, ideally including standing up or relaunching a program.
B2C subscription or freemium funnel experience strongly preferred (trial-based funnels, multi-stage conversion tracking).
Uses AI tools actively in their daily workflow, not just aware of them.
A true individual contributor, energized by hands-on ownership and not seeking to step into people management.
Can work independently without heavy process or hand-holding. Comfortable with ambiguity.
Excellent communication skills, with the ability to articulate decisions and tradeoffs to both technical and non-technical stakeholders.
Able to maintain meaningful overlap with US Eastern working hours for real-time collaboration with the Head of Marketing.