Senior Paid Ads

12 мес. назад

ChinaWorldwideSeniorHybrid

Manage and optimize paid advertising campaigns for a leading crypto brand.

Join the Pioneer Crypto Brand in the Philippines! is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

5 years of hands-on experience with  Google Ads, Meta Ads, or Apple Search Ads .
Strong skills in  data gathering, analysis, and reporting  (Excel/Google Sheets, Data Studio, or similar tools).
Understanding of  performance marketing metrics  (CTR, CVR, CPI, CAC, ROAS, ARPU ).
Basic knowledge of  audience targeting, keyword strategy, and attribution models .
Good experience and knowledge of  analytics platforms  (Firebase, Appsflyer, Google Analytics, etc,).
Detail-oriented with the ability to manage multiple campaigns simultaneously.
Strong communication and problem-solving skills.

Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
Monitor campaign budgets, KPIs, and performance against goals.
Conduct A/B testing on creatives, audiences, and bidding strategies.
Gather, clean, and analyze campaign data to identify insights and opportunities.
Prepare clear, actionable  performance reports  for internal teams and stakeholders.
Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
Stay up-to-date with platform changes, trends, and best practices in performance marketing.