AustraliaSr. Manager, Integrated MarComms AUS
2 мес. назад
130k–145k / yearAustraliaWorldwideSeniorHybrid
Senior manager role responsible for integrated marketing communications in Australia.
О компании
- Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. Our Values Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast:&n
Обязанности
- Design and implement comms strategies that start in social, not end there.
- In collaboration with the team, develop and execute influencer strategies and campaigns in alignment with Australia’s overarching marketing strategy and KPIs.
- Look for opportunities to hijack cultural moments that are gaining traction on social platforms, through influencer, owned social and comms tactics.
- Ensure Tinder narratives are optimised for how Gen Z consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms.
- Partner closely with local and global marketing teams, to ensure narrative cohesion across paid, owned, and earned channels.
- Shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across key social platforms.
- You will develop and implement integrated storytelling strategies, with a clear quarterly and annual planning calendar, that transcend traditional press coverage, focusing on influencers and creators to generate community influence and drive relevance and brand reconsideration for Gen Z.
- Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.
- Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, cultural commentators and community leaders in close collaboration with the local team.
- Manage local brand partnership strategies and campaigns. Including assessing and managing inbound opportunities, and proactively identifying, outreaching to and nurturing a pipeline of potential partnership opportunities that will help Tinder break-through in Aussie culture, and position the app in unexpected communities or spaces that drive reconsideration.
- Manage and evolve agency relationships and external communications support models where relevant.
- While New Users remain the primary MarComms objective, and Active Users the overarching business goal, this role will focus on building measurable earned impact through social media share-of-voice and qualitative and quantitative engagement signals.
- In the context of shifting to Social-first, continue to manage and nurture influencers, creators and key journalist relationships, evolving success metrics beyond media coverage volume.
- Partner with local, regional and global stakeholders on trust & safety, reputational, and corporate communications topics when needed. Helping steward Tinder’s brand reputation across high-visibility moments and evolving cultural conversations.
Требования
- Ideally someone with 5-10 years experience in both communications and social media (from an agency or brand background).
- A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail. Experience developing and implementing reactive and proactive communications and social strategies end-to-end.
- Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends. With existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption.
- Comfortable operating in fast-moving, international organisations.
- Strong collaborator with the ability to influence across multiple functions and stakeholders. Including experience managing agencies and external partners.
- Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.
- Highly organized with strong prioritization and project management capabilities.