Head of Marketing

1 мес. назад

PhilippinesWorldwideHeadOnsite

Lead marketing strategy and team to grow revenue and reputation in the Philippines for .

О компании

is on a mission to accelerate internet for the Philippines by providing excellent services and high-quality support to our business and wholesale partners. We focus on the efficiency of connectivity through initiatives like GetaFIX and Open Access Network, ensuring we maintain a benchmark for reliability and installation speed. Our culture is built on transparency and ownership, where team members are encouraged to exceed expectations and advance the country’s digital landscape together. The Head of Marketing owns how shows up in the market — to enterprise customers, to the telco industry, and to current and future employees. As adopts a product-led growth strategy across its brands and products, this role builds Marketing into a centralized, shared-services team that elimin

Обязанности

Develop and continuously refine short-term and long-term marketing strategies across all channels and brands, ensuring cohesion with business direction from strategy through execution
Adjust campaigns and programs based on current and projected performance, and identify growth opportunities and risks through data and research
Bridge the gap between product management, sales, and marketing, aligning strategies with the goals of each brand and product, and support sales and revenue-generating activities from planning to execution
Serve as a key stakeholder to the Product team, supporting go-to-market plans, product launches, and customer lifecycle initiatives under the product-led growth strategy
Oversee all facets of marketing (digital, PR, events, sponsorships, programs, content, etc.) and their members, acting as the central point of contact and ensuring timely delivery and proper resource allocation
Plan and deliver customer events, including pocket sessions, and support telco conferences in the Philippines and globally
Lead company-wide events for Group employees, including the year-end and mid-year parties
Drive employer branding initiatives and internal communications that strengthen 's culture and employer reputation
Manage the creation and production of company merchandise for events, campaigns, and employer branding
Coach, motivate, and develop a strong, high-performing Marketing team that delivers with agility and quality
Craft and drive integrated branding, campaigns, and communications for each brand, ensuring consistency with branding standards across all channels
Oversee digital marketing programs, including SEO/SEM, marketing database, email, social media, and display advertising
Lead customer, market, competitor, and sales-enablement analyses, and report brand and channel performance to senior management
Set and administer marketing budgets, including costs, return on investment, and profit-loss projections, and act as the point of escalation in vendor and agency negotiations
Make high-level decisions along with senior management on matters relating to Marketing

Требования

Bachelor's degree in Marketing, Business, Communications, or a related field
7+ years of experience in marketing, with at least 5 years in a marketing leadership role overseeing multi-channel strategy and teams
Experience in service-industry marketing leadership, including telco, fintech, tech, or other subscription/service-based businesses, and exposure to B2B and enterprise marketing
Demonstrated experience managing marketing budgets, vendor relationships, and cross-functional stakeholders at a senior level
Experience building and leading teams across multiple marketing disciplines (digital, brand, events, communications)