Marketing Manager, News

5 мес. назад

USARemote

seosocial mediadata analysisgrowth marketing

Lead audience development, traffic acquisition, and subscription conversion for news content to drive subscriber growth and revenue.

The Daily Wire is looking for a growth focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for .com news content. This role owns the full user journey from discovery to engagement to paid conversion, with direct impact on subscriber growth and revenue. You will develop and execute data driven strategies across SEO, social, and emerging distribution channels, while partnering closely with editorial, product, and growth teams. This is a high ownership role for someone who understands digital publishing, thrives in fast moving environments, and knows how to scale what works.

Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
Own the full funnel from first click through subscription conversion, optimizing engagement and retention
Develop and optimize paywall strategies, messaging, and user flows to increase conversions
Analyze performance across traffic, engagement, and conversion metrics to inform strategy
Build and manage distribution strategies across search engines, news aggregators, and social platforms
Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
Drive experimentation across channels, messaging, and user experiences to improve performance
Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
Manage cross functional initiatives, timelines, and execution across teams

7-10+ years of experience 
Background in Marketing, Communications, Journalism, or a related field preferred
Experience in digital publishing, audience development, or growth marketing for news or media organizations
Proven track record of driving traffic growth and subscription conversion through data driven strategies
Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
Experience testing and optimizing paywalls, user flows, and conversion strategies
Ability to analyze data and translate insights into actionable growth initiatives
Strong ownership mindset with the ability to build and execute strategies independently
Excellent communication, organization, and cross functional collaboration skills
Preferred: Experience in a digital publishing environment