Meta Ads Pro — Paid Social Media Buyer
2 мес. назад
BrazilLATAMRemoteB2
meta adscampaign managementcreative testingbudget allocationperformance analysis
Manage, optimize, and scale paid social advertising campaigns on Meta platforms to drive profitable eCommerce growth.
О компании
- Join Our Team , one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team. As a valued member of , you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact. We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in Eng
Обязанности
- Build, launch, manage, and optimize Meta advertising campaigns
- Manage campaign structure, budgets, pacing, and scaling decisions
- Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures
- Monitor and analyze campaign performance across key performance indicators
- Identify winning and underperforming creatives based on performance data
- Collaborate with creative teams to generate new testing ideas and improve campaign performance
- Maintain organized account structures and naming conventions
- Provide weekly reporting, insights, and actionable recommendations
- Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Требования
- 5+ years of hands-on Meta Ads experience
- Proven experience managing paid social campaigns for eCommerce brands
- Experience working in high-performance, data-driven marketing environments
- Strong analytical and reporting skills
- Experience managing significant advertising budgets
- Excellent attention to detail and campaign organization
- Strong English communication skills
- Ability to make optimization decisions based on performance data
- Deep expertise in Meta Ads Manager
- Strong understanding of: Meta Pixel
- Conversion API (CAPI)
- Attribution models
- Audience segmentation
- Experience managing $70,000+ monthly ad spend
- Strong understanding of eCommerce metrics, including: ROAS
- CPA
- MER
- bCAC
- Contribution Margin
- AOV
- CTR
- CPC
- CPM
- CVR
- Experience scaling eCommerce brands through Meta advertising
- Experience running creative testing programs
- Ability to translate performance data into optimization strategies
Будет плюсом
- Experience with Shopify brands
- Experience in: CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
- Experience with TikTok Ads
- Experience with Google Ads
- Familiarity with Andromeda and GEM frameworks
- Experience collaborating closely with creative teams