[UPLIVE Company] Senior UA Marketing (Mobile Apps)

2 мес. назад

VietnamWorldwideSeniorOnsite

mobile marketinguser acquisitionperformance marketingadvertisingbudget management

Senior role to manage and scale user acquisition marketing for mobile apps across global markets.

LOCATION HCM Onsite (Relocation Support)   ABOUT THE JOB   We're looking for a Senior UA Marketing (Mobile Apps) to own and scale user growth across our AI and Utility app portfolio. You'll manage significant advertising budgets, optimize performance across multiple channels, and play a key role in driving product growth in global markets.

Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
Define UA launch strategies for new titles, including pre-registration campaigns
Define conceptual creative strategies and testing processes
Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
Stay ahead of trends by conducting market research and competitive analysis

3+ years of hands-on UA experience in mobile app industry
Strong preference for candidates with experience in UA for apps in Utility or AI genre
Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
Fluent English (written + speaking) is a must
You are on top of the latest apps, trends, and what’s happening in live events
Solution-oriented, self-motivated and have the attitude to get things done
Comfortable with uncertainties and changes in a fast-paced environment
Curious, proactive learning and knowledge-hungry learner

This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available , and we'll work out the details together during the offer stage."