[UPLIVE Company] Performance Marketing

6 мес. назад

VietnamWorldwideOnsite

Launch and scale new music games/apps profitably through organic and non-organic channels globally.

Launch and scale new music games/apps profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
Work closely with Creative teams to provide UA insights to improve product marketability
Work closely with global vendors/ ad networks to optimize campaigns
Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
In-app marketing experience for driving deeper conversions
Data analysis, Strategic & Tactical planning, Problem solving
Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
Good communication (English writing and speaking skills)
Possess a creative mindset and an instinct for identifying trends.
Customer-oriented, Innovative, Emotional intelligence
Hunger and humble for learning, sharing, teamwork and self-development
Resilient and adaptable under changes and uncertainties
WILL BE A PLUS
You love music and music-related products
Love to interact with mobile music games/ apps
Prior experience in gaming industry
Being comfortable with data and turning multiple sources of data into insights
Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
Fanatic learner: proactive learning and sharing knowledge