Junior UA/Growth Manager
4 мес. назад
JuniorRemote
performance marketingcampaign managementmobile marketinganalytics
Manage and optimize paid media campaigns to drive user growth and revenue in the gaming industry.
О компании
- ABOUT YOU We are looking for a User Acquisition (UA) Manager who is data-driven, proactive, collaborative, and execution-focused to join our Marketing / Growth team . The best candidate will thrive in a fast-paced, highly collaborative, and exceptionally dynamic setting and be excited to plan, launch, and optimize paid media campaigns that grow users and revenue for -supported titles and products . Strong analytical thinking, performance marketing expertise, and stakeholder communication are essential, along with experience in mobile and/or PC/console game marketing, growth marketing, or performance advertising . The ability to manage multiple campaigns at once, prioritize quickly, and turn insights into action will be key to your success in this role. If you’re passionate about scal
Обязанности
- Support and help execute day-to-day user acquisition campaigns across key paid channels (Meta, Google/YouTube, LinkedIn, Mobile DSP 's) in alignment with product goals and growth targets.
- Plan, launch, and optimize performance campaigns across B2B and B2C objectives, driving measurable outcomes like leads, installs, registrations, purchases, and ROAS .
- Contribute to a structured testing roadmap across targeting, creative concepts, bidding strategies, and landing flows, helping prioritize tests and document results.
- Monitor campaign performance regularly; flag performance shifts and surface optimization recommendations (budget pacing, creative rotation, audience adjustments, bid changes) to senior team members.
- Work closely with Art and Design teams to help brief and iterate on ad creatives, tying feedback to performance data and campaign learnings.
- Collaborate with Product and Analytics stakeholders to support accurate tracking setup (UTMs, pixels, SDK events, attribution tools) and ensure campaigns are measurable end-to-end.
- Contribute to recurring performance reports (weekly/monthly) with clear summaries of what's working, what isn't, and suggested next steps, with support from senior teammates as needed.
- Assist with budget tracking and spend pacing across campaigns, flagging discrepancies and helping ensure performance stays on target.
- Keep campaign documentation, learnings, and best practices organized and up to date to support team efficiency and institutional knowledge.
- Coordinate with cross-functional teams to help ensure campaigns align with product launches, promotions, and key seasonal moments.
Требования
- 2+ years of experience in Performance Marketing, Paid Media, or Growth Marketing with hands-on exposure across B2B and/or B2C campaigns; some familiarity with mobile UA is a plus.
- Hands-on experience managing campaigns across one or more major advertising platforms (Meta Ads Manager, Google Ads/YouTube, or LinkedIn Ads) with growing comfort across multiple channels.
- Working knowledge of performance metrics across B2B (CPL, MQL , pipeline contribution, CAC ) and B2C ( CPA , ROAS , LTV , conversion rates) contexts, with the ability to use data to flag trends and suggest optimizations.
- Comfortable in Excel/Google Sheets for reporting and performance tracking; able to work with dashboards and communicate findings clearly to your immediate team.
- A collaborative team player who can work cross-functionally with creative, sales, and product teams, communicating clearly and following through on shared priorities.
- Organized and reasonably self-directed, with the ability to manage multiple campaigns and tasks with some guidance.
Будет плюсом
- Some hands-on exposure to mobile UA platforms (e.g., Meta App Campaigns, Apple Search Ads, Google UAC ) and/or attribution tools (e.g., AppsFlyer, Adjust).
- Some experience with A/B testing, landing page optimization, or funnel analysis, even if early-stage or limited in scope.
- A developing understanding of audience segmentation and how targeting strategies differ between B2B and B2C campaigns.
- Comfort with GA4 or similar web analytics tools and an ability to connect paid performance to basic on-site metrics.
- Familiarity with project management tools like Jira, Confluence or Notion is a bonus.