Lead Growth Manager- UK/IE/NL

5 мес. назад

United KingdomEuropeLeadHybrid

growth hackingdata analysisexperiment designmarket strategy

Lead growth strategy and execution across UK, Ireland, and Netherlands to increase users.

You’ll join the Europe Growth team within the Markets & Subscriptions organisation, focused on bringing to more listeners across the region. This team sits at the intersection of marketing, product, data, and commercial strategy, working closely with local market teams to grow both free and Premium users. In this role, you’ll own growth across the UK, Ireland, and Netherlands—shaping strategy, running experiments, and turning insights into action that drives meaningful impact.

Drive the growth strategy across the UK, Ireland, and Netherlands, with a focus on increasing both free and Premium users
Own the end-to-end Premium growth plan, including subscriber and revenue performance across the region
Manage and optimize the full conversion funnel—from acquisition and onboarding to engagement, retention, and lifecycle marketing
Partner with local market leadership to shape strategy using customer insights, market trends, and competitive dynamics
Design and run experiments to improve conversion and retention, using structured testing and clear success metrics
Build and execute CRM and lifecycle campaigns across owned channels such as email, in-app messaging, and push notifications
Collaborate with Brand and Performance Marketing teams to align paid, owned, and earned media efforts
Analyze performance data and user behavior to continuously refine strategy and identify new growth opportunities
Work with Product, Data Science, and Commerce teams to unlock new capabilities and scalable growth levers
Develop business cases and evaluate the impact of growth initiatives with Finance and Data partners
Capture and share learnings to strengthen the Europe Growth playbook and improve future campaigns
Contribute to cross-regional initiatives with other Growth team members across Europe
Integrate AI-driven tools and workflows to improve decision-making and execution efficiency

You have experience working in a digital or online consumer business such as streaming, e-commerce, media, or tech
You have hands-on experience running digital marketing or CRM campaigns across multiple channels
You are comfortable working across the full growth funnel, from acquisition through retention
You use data and insights to guide decisions and continuously improve performance
You are experienced with tools such as analytics platforms, CRM systems, or experimentation frameworks
You are comfortable working cross-functionally and influencing stakeholders without direct authority
You take ownership of your work and are comfortable executing independently when needed
You are curious about user behavior and enjoy testing, learning, and iterating
You are familiar with applying AI tools to support analysis, planning, or execution
You communicate clearly and collaborate effectively across distributed teams
You have experience delivering projects end-to-end in a fast-paced environment
You are fluent in English

This role is based in London
We offer you the flexibility to work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.