Growth Marketing Manager

1 мес. назад

USAOnsite

user acquisitionasopaid mediadata analysiscreative optimizationmachine learningai

Drive mobile marketing growth for Jam City’s top-grossing mobile games using data-driven UA, creative, and ASO strategies.

As a leading mobile games developer, Jam City is looking to “level up” our talent.  We’re searching for innovators  who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.    PERKS & BENEFITS Unlimited Vacation, Paid Sick Days & Holidays 100% Employee Covered Medical, Dental, Vision Plan Base Plan Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More Catered Lunches & Well-stocked Kitchens Yoga & Wellness Activities Happy Hours Company Events Dog Friendly Jam City is on the hunt for an experienced Growth Marketing Manager , located at our Los Angeles office, to work on several of Jam City’s top-grossing mobile games. The perfect candidate will drive Jam City’s mobile marketing growth by leveraging

Budget & Campaign Management: Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs.
Creative Strategy Ownership: Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.
ASO Strategy Ownership: Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion.
Performance Optimization: Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier.
Partner & Channel Expansion: Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence.
Cross-Functional Collaboration: Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth.

3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games.
Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies.
Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak).
Advanced Data Skills: High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus.
Experience working in the social/mobile game industry is highly preferred.
on-site 5 days a week 
BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields