Customer Retention Director

3 мес. назад

90k–120k EUR / yearSpainEuropeDirectorRemoteC1

Director role focused on customer retention strategies at a global eSIM travel tech company.

Help Us Build The Future of Travel At , we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world. Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy. We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone. Your Next Destination Location: Remote, anywhere in Spain or the UK. Contract: Spain: Full-time, permanent contrato indefinido via Deel (our employe

Own retention as a cross functional system spanning CRM, Product, and Data
Define lifecycle strategy across activation, retention, engagement, and referral
Lead CRM channels end to end (push, email, in-app messaging, app inbox)
Define and drive Product requirements across onboarding, engagement, and lifecycle UX
Build and scale a lifecycle system that drives repeat usage and revenue
Work with Data and CRM to refine segmentation strategy across user types, markets, and behaviors
Design and run experiments across messaging, timing, journeys, and incentives
Partner with Data to define measurement frameworks, segmentation, and incrementality
Own how incentives (discounts, Airmoney, referrals) are used within lifecycle
Establish clear communication rules to avoid fatigue and overlap
Identify and prioritize the highest impact lifecycle opportunities
Translate insights into actionable changes across CRM and Product

10+ years in CRM, lifecycle, retention, or growth roles
Experience owning lifecycle strategy in a B2C or mobile-first company
Strong hands-on experience with CRM platforms (CleverTap, Braze, Iterable, etc.)
Proven ability to drive measurable improvements in retention, LTV, or repeat rate
Strong experimentation mindset (A/B testing, cohort analysis, incrementality)
Deep understanding of user segmentation and lifecycle journeys
Ability to work cross-functionally with Product, Data, and Growth teams
Strong analytical thinking with the ability to turn data into decisions
Experience in mobile apps, travel, or marketplace businesses
Familiarity with tools like Firebase, GA4, Adjust, or similar
Experience with loyalty programs, referral systems, or incentive design
SQL or technical background for working with data teams