Senior Data Analyst, User Acquisition

4 мес. назад

SwedenEuropeSeniorOnsite

data analysisuser acquisitioncampaign analysisperformance marketing

Senior Data Analyst to optimize user acquisition strategy and performance for 's game titles.

is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about as an employer? Click here . Stockholm studio is home to ’s largest title Angry Birds 2 and we are looking for a Senior Data Analyst to join the team here and work together with our Performance marketing team to help us shape our user acquisition strategy and bring new players to support the growth of our title. You will play a vital role in optimizing our User Acquisition performance, focusing on channel efficiency, campaign impact and creative testing.   You will thrive in this role if you have the ability to combine domain knowledge with analytical methods and collaborate with stakeholders from various backgrounds, always keeping return of investment on the top of

Providing analytical support to our user acquisition team, ensuring data-driven decision-making and influencing our UA strategy and execution with your critical insights
Working closely with UA managers, marketers, and product partners to provide insight that shape our acquisition and growth strategies
Developing and maintaining dashboards, reports, and automated processes and models to track, evaluate and forecast UA KPIs across all campaigns, channels, and creatives
Developing models and tools for UA optimization
Proactively identifying trends and offering recommendations to optimize spend efficiency and creative performance
Helping to resolve data inconsistencies and improving tracking across our systems and platforms
Excellent working knowledge in SQL, where you know well how to write efficient queries, transform and clean data, and handle large datasets
Demonstrated proficiency in Python or R
Solid understanding of statistics to interpret data and drive informed decisions
Prior experience in user acquisition and user behavior analysis from a gaming company or an app with a significant user base, where you analysed digital marketing and UA platforms performance (such as Google Ads, Facebook Ads, TikTok)
Strong presentation and collaboration skills to present data and provide actionable recommendations to senior partners.
A passion for mobile marketing and an understanding of player acquisition and retention dynamics
Experience working with game telemetry data