USATelecom Operations Lead
1 мес. назад
USALead
Lead telecom operations and manage brand marketing initiatives to drive growth and cultural relevance.
Требования
- 8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact
- Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories
- Demonstrated experience leading large scale brand campaigns across paid, earned, and owned channels
- Strong understanding of media strategy, channel role architecture, and full funnel integration
- Track record managing creative, media, PR, and influencer agencies with discipline and accountability
- Strategic thinker who understands how brand drives long term growth, CAC efficiency, and business performance
- Culturally fluent and capable of embedding brands authentically within relevant communities
- Strong cross functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes
- Experience in telecom, consumer technology, app first, or subscription businesses preferred
- Comfortable operating with executive visibility in a fast scaling environment
Другое
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- Own and evolve ’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints
- Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
- Serve as primary steward of ’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation
- Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing
- Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing
- Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates
- Define brand media channel strategy and investment approach
- Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage
- Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice
- Ensure campaign briefs are strategically rigorous and aligned to brand objectives
- Show up meaningfully in the spaces where our audience already lives, works, and creates
- Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
- Ensure cultural participation is credible, confident, and additive
- Own day to day management of creative, media, PR, influencer, and production partners
- Evaluate agency performance and evolve roster as needed
- Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results
- Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep
- Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention
- Align with Product and Product Marketing on roadmap storytelling and feature sequencing
- Partner with Performance Marketing to align brand investment with acquisition efficiency and long term CAC improvement
- Work closely with Analytics to define measurement frameworks and success metrics
- Support Direct Sales by strengthening ’s B2B brand presence through thought leadership, PR, and high impact industry events
- Operationalize a brand measurement framework across health, behavior, and efficiency metrics
- Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency
- Drive measurable improvements in brand awareness, trust, and cultural relevance over time
- Lead post launch analysis and ongoing optimization of messaging, channel mix, and creative
- Ensure brand investment is evaluated on long term growth impact, not solely short term attribution
- Own brand budget across media, production, partnerships, and agencies
- Develop annual awareness strategy and investment roadmap
- Scale what works while maintaining creative and strategic discipline
- Deliver measurable improvements in brand trust, legitimacy, and comprehension
- Increase organic lift, referral velocity, and long term CAC efficiency
- Establish strong cross functional alignment across Brand, Performance, Lifecycle, and Product Marketing
- Build a culturally relevant and differentiated brand presence that resonates deeply with our target audience
- Create disciplined measurement and optimization processes that demonstrate brand impact on long term growth
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