Vice President, Marketing & GTM (Insurance SaaS)

1 мес. назад

USAC-level

Senior marketing leader responsible for evolving brand presence and overseeing full marketing function including product marketing and go-to-market strategy for an insurance SaaS company.

Обязанности

Go-To Market (GTM) strategy. Define how each product line goes to market and how the agentic platform anchors the next 18 months. Build the playbook that turns product capability into category leadership.
Product marketing. Lead the team responsible for positioning, narrative, competitive strategy, and the inbound work that informs both product roadmap and outbound activation.
Sales enablement. Build a programmatic enablement function that compounds seller effectiveness over time with scalable systems, not one-off deal support.
Content strategy. Direct the team building thought leadership, customer-facing content, and the strategic narratives that establish EIQ's voice. EIQ operates within CCC's brand umbrella; your content function focuses on product narrative and category leadership, not standalone brand building.
Field marketing and events. Own the strategy for industry presence at NCCI, WCRI, RIMS, and the executive forums where our buyers spend their time. Customer events, executive roundtables, and the activation work that builds the relationships our deals are won on.
CCC partnership. Serve as the EIQ-side interface for joint GTM motions with CCC's marketing organization. Drive integration where it accelerates EIQ's growth.
Team leadership. Manage and develop a senior team of 7-8 across PMM, enablement, content, and field. Recruit the additional talent the function needs in year one.

Требования

12+ years in enterprise B2B SaaS GTM and marketing leadership, with 3-5+ years at VP level or running a marketing function as the senior leader
Track record building and scaling GTM motions in complex enterprise environments — large ACVs, multi-stakeholder deals, long sales cycles
Deep experience in regulated or vertical SaaS: insurance, claims technology, fintech, healthcare technology, or comparable industries strongly preferred
Built and led teams across product marketing, enablement, content, and field — the full function, not one discipline
Strong product marketing instincts and the ability to hold your own in upstream product conversations
Comfort working with operator-CEOs who carry significant sales responsibility directly
Experience inside a public company, BU within a holding structure, or PE-backed environment is a plus
You think in systems. You build flywheels: inbound informs outbound, outbound creates leverage for inbound, and both compound over time.
You're a builder. You're energized by defining a function, not operating one someone else built. If you've been a VP at a place where the marketing machine was already running, this job will feel different — in a good way, if you want to build.
You bring rigor to inbound. Competitive intelligence, positioning, and category narrative are how this company wins.
You write well. Your decks, briefs, and narratives are how the company communicates with the market. The work is verdict-first, plain, and proof-backed.
You operate at speed. You make decisions with imperfect information and adjust as the picture clarifies. You don't need a perfect framework to move.
You make others sharper. Your team gets better because you raise the standard of thinking.

Условия

A category-defining moment in a vertical that's overdue for AI-native disruption
Direct partnership with the Co-CEO and executive team
The platform of CCC including distribution, customer access, and the scale of a public-company partner with the agility of a focused product company
Compensation: The base salary ranges up to $260-275K, with flexibility depending on a candidate’s background and experience. An annual bonus plan and company equity plan (RSUs) are also included in our compensation package.
Well-Being: Medical, dental, vision, short & long-term disability, life insurance and AD&D, and 401k matching. Additional family, wellness, and pet benefits. 
Home & Family: Paid time off and sick leave, 100% paid parental leave (16 weeks for primary caregivers and 12 weeks for secondary caregivers). We offer a flexible schedule for new parents returning to work. 
Office Life: Catered lunches, happy hours, pet-friendly spaces, and monthly technology stipend.
Growth & Training: $1,000/year for each employee for professional development, as well opportunities for tuition reimbursement.
Sponsorship: We are open to sponsoring candidates currently in the U.S. who need to transfer their active visa. Please check with our Recruiting team if your visa is applicable for transfer.
 
appreciates your interest in our company as a place of employment. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Другое

About Us: 's mission is to deliver state-of-the-art technology that helps insurance claims teams make claims handling more accurate, fair, and efficient, so that more people impacted by injury or illness can continue their lives with dignity and stability. We are pioneers in vertical AI and driving business value from AI applications. As part of CCC Intelligent Solutions, a publicly traded technology company (NASDAQ: CCC) serving the P&C insurance industry, we combine EIQ's AI-native product development with CCC's 40 years of proprietary data and deep carrier relationships. Together, the combined organization serves the largest and most complex insurance carriers in the world, and we are building the next generation of AI-first products for the casualty insurance market. Our
The Opportunity: is seeking a Vice President of Marketing & GTM capable of evolving our brand from its current product-driven credibility into a presence that defines the entire category. This is not a demand generation role. EIQ's pipeline is primarily built through carrier relationships, complex enterprise deals, and CCC's distribution. The leverage points are positioning, narrative, enablement, and presence vs. funnel optimization. We are looking for a senior marketing leader who owns the full function (product marketing, enablement, content, field, events) and uses GTM strategy as the lens for running it. You'll report to the Co-CEO, operate as a peer to product and sales leadership, and have a real seat in how this company makes decisions.
The category narrative for agentic claims processing is the EIQ narrative. Prospects, carriers, and partners reference our framing as the standard.
The sales team operates with an enablement system that compounds effectiveness over time.
The inbound/outbound flywheel is running. Positioning, competitive intelligence, and category work feed outbound. Market signal and customer voice feedback into product.
The team has grown to its target shape and is operating at the level the business needs.
EIQ's presence at carrier events and executive forums matches our product depth.