Creative Production Manager, User Acquisition

1 мес. назад

MexicoLATAM

ai toolsdata analyticsproject management

Manage the creative production process for user acquisition advertising campaigns, optimizing performance with AI tools and data analytics.

Обязанности

Lead the creative production process, collaborating with internal teams and external agencies, from ideation to final delivery, ensuring all assets are optimized for performance and align with our brand
Manage production timelines, setting workback schedules, milestone check-ins, stakeholder reviews and approval cycles with our brand partner
Establish and maintain strong relationships with artists and agencies, keeping lines of communication open for quick decision-making and feedback loops
Review workflow process and leverage AI tools to find ways to improve productivity, eliminate repetitive tasks, reduce errors and increase the quality of work
Own the project management process: assigning projects, collecting relevant details, unblocking dependencies, providing feedback, and looping in stakeholders in a timely manner
Manage the UA creative budget, tracking vendor output and proactively source, evaluate and onboard new vendors as needed, ensuring they meet quality standards and strategic goals
Analyze campaign performance data to isolate creative variables, create reports to share and use these insights to guide future winning creative strategies
Partner closely with the Performance Marketing team to ensure creative strategies align with broader user acquisition goals, contributing regularly to weekly meetings
Assign gameplay screen recordings to capture artists, troubleshoot and unblock issues by working closely with cross-functional teams
Perform quality control on design deliverables, ensuring accuracy for sizing and localization requirements
Required 3 in-office days per week

Требования

Demonstrated experience in a creative production or creative development role, ideally in the mobile gaming or digital advertising industries
Bachelor's degree or equivalent experience in Marketing, Advertising, Graphic Design, or a related field
Ability to use AI tools to solve workflow bottlenecks and increase output efficiency
Strong understanding of user acquisition strategies and how creative assets drive performance in mobile gaming
Proven track record of managing complex projects from conception to completion while optimizing workflow processes
Experience working with high-profile third-party IP and navigating strict brand standards and approval processes
Familiarity with Adobe Creative Suite and proficiency in project management software (JIRA, Asana, Wrike)
Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others
Plus if you have a strong familiarity and knowledge of the Pokémon and Pokémon GO brands

Другое

The Pokémon GO team is seeking a Creative Production Manager, User Acquisition to build our next-generation advertising creative pipeline. In this role, you will lead all aspects of the UA creative process from concept to completion, ensuring our ads meet brand guidelines and quality standards. You will leverage advanced AI tools to streamline operations and deep dive into data analytics in order to produce high-performing creatives. This role collaborates with artists, agencies and other creative professionals to integrate all of the learnings and strategies required for successful performance marketing campaigns.
is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled ’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit:. 
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