Director, Communications Planning

2 мес. назад

USADirectorRemote

communications planningmedia planningstrategic leadershipchannel strategy

Senior strategic leader responsible for shaping communications planning and media strategy to connect brands to culture.

Обязанности

As a Director, Communications Planning, you are a senior strategic leader who sits at the heart of how we connect brands to culture. You'll own the strategic architecture that sits between a brand's positioning and its channel execution. You know how to build a comms plan with genuine logic behind it — one that maps audience behavior to message sequencing, assigns channel roles based on insight rather than convention, and gives Reporting to the Group Director of Integrated Strategy & Media Planning, you will drive the communications planning discipline for industry-leading clients,shaping how brands show up across the full media ecosystem with precision, relevance, and impact.
You bring a rare combination of strategic depth, channel expertise, and leadership presence, translating business ambitions into integrated communications strategies that move people and drive measurable growth.
Lead communications planning across assigned accounts — developing audience-first strategies that define the role of each channel, the logic of message sequencing, and the measurable outcomes each phase of a plan is designed to drive. Your comms plans have a point of view. They're not channel checklists.
Translate brand and business briefs into integrated communications frameworks: audience segmentation, consumer journey mapping, channel roles and sequencing, and a clear articulation of what moves someone from awareness through to action. The frameworks you build should be specific enough to actually guide execution.
Write and develop creative briefs. You understand that a great brief is a strategic act — it shapes what creative makes, not just how it gets made. You know how to distill an insight, define a single-minded proposition, and give a creative team enough constraint to do their best work.
Serve as a senior strategic partner to clients on communications, campaign strategy, channel planning, and audience engagement. You're in the room when planning decisions are being made, contributing a point of view.
Lead integrated communications planning across paid, owned, and earned media — defining the role of each channel, sequencing messaging, and establishing clear KPIs tied to business outcomes
Translate complex business challenges into sharp, compelling strategic frameworks that inspire both clients and internal creative and media teams
Partner closely with discipline leads across media, creative, CRM, and e-commerce to ensure full-funnel alignment from strategy through execution. Pressure test channel recommendations against real audience and behavioral data.
Drive new business efforts by developing insight-led communications strategies and presenting with authority and conviction on a national stage
Oversee audience analysis, consumer journey mapping, and competitive intelligence to uncover opportunities for brand growth and differentiation
Lead, mentor, and develop a team of planners — fostering a culture of strategic rigor, intellectual curiosity, and collaborative excellence
Champion measurement and learning agendas, partnering with analytics teams to evaluate performance and continuously evolve planning approaches
Stay ahead of emerging media trends, platform innovations, and cultural shifts — bringing fresh thinking and proactive POVs to clients and internal teams
Represent ®'s strategic capabilities in the market, contributing to thought leadership, industry events, and agency positioning

Условия

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:
Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave

Другое

WHY ®?
We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 
8–12 years of experience in communications planning, media strategy, or integrated planning within an agency environment, including leadership experience
Proven ability to develop and own senior client relationships, acting as a strategic partner and trusted advisor at the executive level
Deep expertise across the full media ecosystem — paid, owned, and earned — with a strong understanding of how channels work together to drive business outcomes
Experience leading integrated marketing strategies across media, creative, CRM, and/or e-commerce
Strong leadership skills with a track record of building, mentoring, and developing high-performing planning teams
Exceptional strategic thinking with the ability to turn complex data, research, and insights into clear, actionable, and inspiring communications frameworks
Outstanding written and verbal communication skills with the ability to craft and deliver compelling narratives to senior stakeholders and C-suite clients
Proficiency with planning tools and audience intelligence platforms (GWI, MRI-Simmons, Nielsen, Comscore, etc.)
New business experience with a proven ability to contribute to and win pitches at the agency level
AI proficiency and a forward-thinking mindset — comfortable leveraging emerging tools to enhance planning efficiency and insight generation
A collaborative, solutions-oriented leadership style with the ability to thrive in a fast-paced, matrixed environment
 
® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 
® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 
We are a B Corp-certified company passionate about purpose-driven work .  Our hope is that you can feel good about the contributions ® is making to the world and we always have an open door for your ideas in making the world a better place. 
® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 
Learn more about ®
 
At ®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 
We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here .
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location , and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.