MEXC - Country Lead (North America / LATAM)

5 мес. назад

USALead

market strategyuser acquisitionpartnership managementmarketing initiativesbrand management

Lead market strategy, growth, and brand presence in North America and LATAM for a global digital asset exchange.

Develop and execute the overall country strategy, with clear ownership of trading volume growth, user acquisition, and market expansion
Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events
Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients
Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the crypto ecosystem
Monitor and analyze NA/LATAM crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies
Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams
Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations

Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred
5+ years of experience in NA or LATAM market leadership, business development, or market expansion roles
Experience in crypto, fintech, or internet platforms is highly preferred
Strong understanding of the Web3 ecosystem and digital asset exchange business models
Established local industry network the region (projects, media, KOLs, communities, institutions, etc.)
Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams
Proficiency in Chinese preferred but not required
Highly results-oriented, with strong execution capability and market sensitivity

Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company
Familiarity with NA / LATAM regulatory frameworks or access to relevant compliance resources
Proven track record in community growth, strategic partnerships, or institutional client development

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
As part of their international expansion strategy, they are strengthening their footprint in  North America and LATAM , one of the most strategically important and regulated crypto markets globally.
The Country Lead will own end-to-end responsibility for the company’s market strategy, growth, and brand presence across NA/LATAM. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.