Senior SEO Content Strategist

2 мес. назад

PolandEuropeSeniorRemote

seocontent strategykeyword researchcompetitive analysis

SEO Content Strategist responsible for developing and executing global SEO content strategy to improve organic content performance.

Обязанности

At , we help the world's most ambitious brands lead with experience innovation. Our global marketing team drives the thinking, content and campaigns that make our point of view impossible to ignore — and we're looking for an SEO Content Strategist to help us own the conversation in search.  
This is not a role for someone who writes keyword-stuffed articles and calls it a day. This is for someone who understands that great SEO content starts with great ideas  and who knows how to make those ideas discoverable, shareable and impossible to scroll past.
What you'll do  
Own organic content performance  
Develop and execute a global SEO content strategy aligned to 's positioning as The Experience Innovation Company  
Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B  
Partner with regional marketing teams to ensure global strategy translates into locally relevant execution  
Create and commission content that ranks and resonates  
Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle  
Work with subject matter experts, practice leads and leadership to surface 's most distinctive thinking  
Guard 's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy  
Drive continuous improvement  
Track and report on organic traffic, keyword rankings, content engagement and conversion performance  
Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact  
Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices  
Collaborate across the marketing ecosystem  
Embed SEO thinking into the content creation process alongside copywriters, designers and editors  
Work with the Martech, Demand Generation and Campaign teams to support the full funnel  
Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals

Требования

To be considered for this role, you must meet the following essential qualifications:  
4+ years in SEO content strategy, ideally in B2B or professional services
Proven track record of growing organic traffic and improving keyword rankings at scale
Strong writing skills — you can make complex ideas clear and compelling
Proficiency with SEMrush, Ahrefs, Google Search Console, Screaming Frog and GA4 
Solid grasp of technical SEO fundamentals and the ability to work with developers to implement recommendations 
Experience briefing and commissioning content from writers, designers and subject matter experts 
Comfort with data storytelling and performance reporting for senior stakeholders 
Experience navigating complex, matrixed, global organisations

Будет плюсом

Multilingual or multi-market SEO experience, including hreflang and localisation workflows 
Familiarity with thought leadership and B2B content formats — white papers, executive POVs, analyst-style content 
Experience in a global consultancy, digital agency or technology company 
Familiarity with headless CMS environments and content operations workflows 
Experience with AI-assisted content creation and LLM optimisation strategies 
Knowledge of marketing automation platforms and how content supports lead generation 
If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At , we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Условия

Mental and physical health: 26 working days of paid vacation
National holidays covered
Sick leave (up to 20/year)
Unpaid leave (up to 20/year)
Medical insurance
Multisport card OR Multikafeteria
Maternity & paternity leave support

Как откликнуться

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.  
⚠️ Beware of recruitment fraud: Only engage with official email addresses ending in @.com.  
We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.

Другое

  The opportunity
At , you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  
We are proud of:  
The work we do and the innovation we drive  
Our values of share, care a nd dare  
A workplace culture that fosters creativity, diversity and autonomy  
Our borderless, global framework, which enables seamless collaboration  
We design experiences that work for all kinds of people - and that starts with our own teams. At , we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site  to see how we’re creating a more equitable for all.  
Internal workshops & learning initiatives
Professional certifications reimbursement
Participation in professional local & global communities
Growth Framework to manage expectations and define the steps to move towards the selected career
Mentoring program with the ability to become a mentor or a mentee to grow to a higher position
Poland has a system of progressive benefit packages –  the longer you stay with the company, the more benefits you get!
 
Beyond a competitive compensation package, we offer:  
Flexibility, with remote and hybrid work options (country-dependent)  
Career advancement, with international mobility and professional development programs  
Learning and development, with access to cutting-edge tools, training and industry experts  
 
 
is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  
At , we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  
Are you ready to create what’s next? Join us.