Bulgaria
EuropeLiveOps Campaign Manager | CA
2 мес. назад
BulgariaEurope
data-driven decision-makingexperimentation
Manage and optimize live operations campaigns to enhance player experience and engagement in online gaming.
Будет плюсом
- Experience working with Smartico or similar player engagement, CRM, and Live Ops platforms.
- Experience working with Live Ops systems, personalization engines, CRM platforms, or player engagement tools.
- Experience launching new features, events, challenges, missions, or progression systems.
- Familiarity with segmentation, player value models, retention frameworks, and player lifecycle optimization.
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
Другое
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
- Develop and steer promotional, retention, and engagement strategies that balance player expectations with business objectives.
- Own and optimize player journeys across onboarding, retention, reactivation, feature adoption, and lifecycle progression.
- Lead the day-to-day execution of offers, campaigns, events, and Live Ops initiatives, ensuring strong performance against business targets.
- Drive the rollout of campaigns, journeys, communications, product features, and Live Ops mechanics in line with quarterly plans.
- Build and execute A/B testing and experimentation roadmaps focused on improving retention, engagement, conversion, and monetization.
- Monitor KPI performance, identify opportunities and performance gaps, and proactively drive optimization initiatives.
- Support the launch and optimization of new product features, events, challenges, missions, and player-facing experiences.
- Deliver personalized player experiences through journeys, features, communications, and segmentation strategies.
- Collaborate closely with Product, BI, Design, QA, Engineering, and Live Ops teams to identify and implement improvements.
- Translate player behaviour insights into product, journey, and operational recommendations.
- Work closely with the Head of Live Ops to align strategy, report results, and share insights with the wider organization.
- Lead cross-functional initiatives from concept through execution, measurement, and post-launch optimization.
- Share learnings, propose improvements, and champion a test-and-learn culture across the team.
- Experience in Live Ops, mobile gaming, social casino, online casino, real-money gaming, or similar player engagement environments.
- Strong understanding of player lifecycle management, retention, engagement, and conversion mechanics.
- Experience designing, executing, and analyzing A/B tests and experimentation programs.
- Strong analytical skills with a data-first mindset and the ability to make decisions based on performance metrics.
- Ability to identify player experience opportunities and translate insights into actionable recommendations.
- Experience working cross-functionally with Product, BI, Design, QA, Engineering, and Operations teams.
- Strong understanding of mobile products and player behaviour.
- Comfortable taking calculated risks, testing new ideas, and communicating learnings effectively.
- Fluent in English with excellent communication and stakeholder management skills.
- Good understanding of product, commercial, operational, and marketing principles.