Creative Director

1 мес. назад

USADirector

brand strategycreative developmentstakeholder managementmarket research

Lead and develop the global master brand strategy to ensure consistent and evolving brand identity across markets and products.

We are seeking an experienced brand leader to synthesize everything we've learned to date, from creative development to player feedback into a refined global master brand.
In this role, you will bring together insights, research, and stakeholder perspectives from across .ca to define a clear, scalable brand framework. The long-term goal is to establish how shows up consistently across markets, products, and customer touchpoints, while continuing to evolve and strengthen the .ca brand.
Develop further the brand's identity and positioning in the market through tone, storytelling, and visuals across all channels
Lead creative campaigns end to end, from concept through production and launch
Build creative systems and templates that enable the team to produce on-brand work at scale
Use data and analytics to inform creative briefs and measure brand impact, adjusting based on what works
Partner with growth, product, marketing, and local market leaders to align creative with business priorities
Track brand adherence and health, and report visibility to leadership
Ensure brand and creative meet responsible-gambling and regulatory requirements across all markets
Lead and grow a high-performing creative team

10+ years in brand & creative strategy, marketing leadership, or brand architecture roles, with experience leading or redefining global brand systems
Proven ability to collect and synthesize complex brand and research input into actionable frameworks
Strong qualitative and quantitative brand research experience (player insights, market trends, positioning validation)
Exceptional communication and facilitation skills
Demonstrated experience balancing creative vision with operational process and governance

Competitive salary
Premium Health insurance
Career and skills development opportunities
Fun and collaborative team environment
New modern office space
This is a new headcount within our team.
The estimated annual pay range for this role is $200,000.00 - $250,000.00 per year.

We are honest   - we value honesty in all aspects.
Bring the Olives   - we offer premium customer experience.
Think Big   - we believe in always striving for more.
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process.  Please advise our Talent Acquisition Specialist in advance should accommodation be required.