Product Manager, Digital Marketing Enablement

1 мес. назад

USASeniorOnsite

data pipelinedata analysisdigital marketingemail marketing

Lead the design and development of data pipelines to enable digital marketing initiatives at .

Обязанности

Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business
Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer
Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing
Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations

Требования

Bachelor’s or Master’s degree in STEM or a related field
5+ years of experience in product management
Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
Knowledge of databases and SQL
Understanding of data pipeline architecture and best practices
Strong communication skills
Independent and highly motivated, with a resourceful, “figure-it-out” approach
Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems
Curiosity, open-mindedness, and an unfailingly positive attitude
The base salary range for this full-time position is $130,000 to $180,000 + equity + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire pay for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Другое

, developer of personalized learning products used by millions of people globally, seeks a Product Manager for IXL’s digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs. 
This position requires you to be in our San Mateo, CA, headquarters office. 
is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
1 in 4 students in the United States uses
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.