Product Marketing Manager

Другое

• Positioning & Messaging Strategy: Lead the positioning & messaging strategy for Company Asset Management solutions, aligning with company guidelines and brand positioning.
• Collaborate with cross-functional teams to ensure consistency and accuracy in product messaging across all channels.
• Collateral & Website Updates: Keep collateral up-to-date with the latest product features, benefits, and positioning.
• Create interactive product demos to showcase the most appealing use cases our clients and prospects are looking for.
• Collaborate with the Marketing team to craft copy for the company website, ensuring alignment with overall marketing and product messaging.
• Collaborate with design and content teams to create collateral that resonates with target audiences.
• Bridge Product and Business: Keep a regular cadence with Product teams to stay informed about product usage, enhancements, and roadmap.
• Be the “Voice of the Customer” for the product team conducting customer interviews, doing research and talking to industry experts.
• Act as a liaison between GTM teams and Product teams, ensuring our go-to-market strategies align with product development timelines and goals.
• Competitive Enablement: Conduct ongoing competitive analysis (you’ll have access to Klue) to understand market trends, positioning, and messaging strategies.
• Use insights gained to refine and enhance Company's product messaging for a competitive edge.
• Bilingual - English and Spanish
• Proven experience in Product Marketing or transferable skills, preferably in the B2B software or technology industry.
• Strong written and verbal communication skills with the ability to translate technical concepts into compelling messaging.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• Proven ability to collaborate effectively with cross-functional teams.
• Experience launching a Product or Start-up is a big plus.