Strategic Marketing Programs Manager
2 мес. назад
Remote
partner engagementcampaign managementevent managementco-marketingprogram execution
Manage and execute key strategic marketing programs, partnerships, and influencer initiatives to drive engagement and pipeline growth.
Обязанности
- We’re looking for a high-output, strategic operator to own and execute ’s key marketing programs, including fully owning long-term core media relationships , supporting strategic partnership plays , and building emerging influencer initiatives.
- This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement.
- You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement.
- This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution.
Другое
- serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
- strategic thinking with hands-on execution.
- What You’ll Do
- Own and execute key strategic media and partner programs
- Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the partnership team
- Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
- Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
- Standardize processes that improve consistency, predictability, and scalability of partner-led motions
- Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
- Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
- Lead event execution and support partner initiatives
- Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
- Support broader partner initiatives as needed in collaboration with the partnerships team
- Evaluate event performance and contribute to recommendations for future investments
- Contribute to campaign strategy, messaging, and content
- Help shape campaign briefs, partner messaging, and promotional plans
- Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally
- Ensure messaging is clear, concise, and tailored to partner audiences
- Adapt messaging in real time during partner conversations and campaign execution
- Support and scale influencer and external programs
- Identify and coordinate with industry voices, creators, and external partners
- Assist in briefing, content development, and campaign execution for influencer initiatives
- Manage timelines, publishing schedules, and campaign tracking
- Collaborate with leadership to evolve and scale the program over time
- Track performance and drive accountability
- Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence
- Own follow-through on partner deliverables, timelines, and reporting
- Contribute to partner reviews and internal updates with clear insights and recommendations
- Continuously optimize programs based on performance data and feedback
- What You Bring
- 3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
- Proven ability to own and execute marketing programs tied to pipeline goals
- Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
- Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
- Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
- Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time
- Experience executing events, webinars, and co-marketing campaigns
- Solid content instincts—able to contribute to messaging, briefs, and campaign development
- Comfortable working in a fast-moving, evolving environment with shifting priorities
- Strong executive presence with experience influencing senior stakeholders internally and externally
- Program-building mindset with experience developing repeatable frameworks and scalable processes
- Ownership mentality with a bias toward action, accountability, and results
- #LI-REMOTE
- The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
- The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO