Sr. Manager, SEO/AEO

Другое

• Company serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.  
• Company is an AI-driven industrial IoT condition monitoring platform that helps manufacturers protect their most critical equipment before it fails. We combine wireless vibration and temperature sensors with a 24/7 AI monitoring layer and a team of on-staff Certified Maintenance Engineers who deliver prescriptive recommendations directly to plant teams. The result: fewer unexpected failures, less unplanned downtime, and a fundamentally different relationship between manufacturers and their machines.  
• We're growing fast, operating across the US and Canada, and building out the channels that will define our next phase of scale. SEO/AEO are a couple of them — and this role owns it entirely.  
• THE ROLE  
• This role exists to build the organic channel from the ground up and turn it into a compounding pipeline asset.  
• You'll own the full roadmap: keyword architecture, AEO content structure, and technical SEO requirements. You'll work directly with our Webmaster (implementation) and Content Manager (executes your briefs). You are the brain; you'll have the builders.  
• This is not a "set it and check in monthly" role. You will wake up every morning looking at organic traffic, keyword movement, and conversion data — and you'll know exactly what it means and what to do next. You'll build and own a clear, documented path from where organic stands today to a state where it delivers consistent, qualified pipeline on a repeatable basis. Every strategy decision, content brief, and technical specification you produce is in service of that outcome.  
• You'll also be our internal expert on Answer Engine Optimization — ensuring Company earns citations in AI-generated answers on Google AI Overview, ChatGPT, and Perplexity as these become primary research surfaces for reliability engineers and plant managers evaluating condition monitoring software.  
• WHAT YOU'LL OWN  
• Pipeline & Revenue Accountability  
• Own targets for organic-sourced MQLs, pipeline value, and influenced revenue — SEO/AEO is a channel, not a function, and you'll be measured like one. Build and maintain a living roadmap that shows a clear, sequenced path from current organic baseline to consistent pipeline contribution. Monthly performance reporting and quarterly roadmap updates to the Director of Demand Generation and CRO — with attribution that connects rankings and clicks to revenue, not just impressions.  
• Keyword Architecture & Search Strategy  
• Full keyword architecture across all five target verticals and Company's core product pillars — mapped to buyer stage, search intent, and conversion potential, not just volume. Voice of search: tracking how reliability engineers, plant managers, and maintenance managers research predictive maintenance and condition monitoring — and translating that into content that captures demand at the moment of intent. Competitive displacement strategy — particularly against key competitors and emerging condition monitoring entrants who are actively investing in search.  
• AEO / Generative Engine Optimization  
• Schema markup requirements, question-answer content frameworks, and E-E-A-T build plan so Company appears authoritatively in AI-generated answers. AI citation monitoring across Google AI Overview, ChatGPT, Perplexity, and emerging answer surfaces — tracking where we appear, where we don't, and closing the gaps. Structured content briefs that train the Content Manager to produce AEO-optimized assets, not just traditional SEO pages.  
• Technical SEO  
• Technical SEO specifications handed to the Webmaster: Core Web Vitals targets, schema implementation, crawl/indexing health, internal link architecture, and JavaScript rendering requirements. Ongoing technical audit cadence — you identify the issues, prioritize by pipeline impact, and brief the fix. Crawl budget management, log file analysis, and indexing health monitoring as routine practice, not one-time projects.  
• Content Strategy & Briefing  
• Keyword-to-content mapping across the full funnel: awareness content that earns authority, consideration content that captures evaluators, and bottom-funnel content that converts. Detailed content briefs for the Content Manager — topic, target keyword cluster, search intent, required schema, internal linking requirements, and conversion CTA. Content performance review cadence: what's ranking, what's converting, what needs to be updated or consolidated.  
• WHAT WE'RE LOOKING FOR  
• Required  
• 5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company. Demonstrated obsession with performance data — you have a daily routine around Search Console, rankings, and organic conversion metrics and you don't need to be reminded to check them. Proven record of connecting search performance to pipeline — you can show the funnel from keyword to closed deal, not just keyword to click. Deep technical SEO fluency: schema markup, Core Web Vitals, crawl budget, log file analysis, JavaScript rendering issues. Documented keyword research results expressed in business terms: pipeline influenced, demo requests generated, organic CAC vs. paid. Familiarity with AEO / GEO — you've been paying attention to how AI s
• Preferred  
• Experience in industrial, manufacturing, or IIoT markets — you understand what a reliability engineer cares about and how they buy. Experience briefing and managing content writers to SEO standards that produce pipeline, not just traffic. Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models. Experience building search from scratch at a company in a market-creation or category-definition phase — you know what it's like to be first and you see that as an advantage.  
• YOU'LL THRIVE HERE IF...  
• Your first move in the morning is pulling Search Console and your rank tracker — not because someone asked you to, but because you need to know. You measure your own success in pipeline and revenue influence, not page-one rankings. You can draw a straight line from a content brief to a closed deal and explain every step. You like owning the whole problem, not just executing a task list someone else wrote. You're comfortable telling leadership "the strategy needs to change" with data to back it. You think in systems — keyword clusters, content pillars, authority flywheel — not one-off pages. You're energized by a market that is still being defined and see that as a first-mover advantage, not a lack of playbook.  
• #LI-REMOTE
• The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
• The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
• Competitive compensation package including stock options
• Flexible work schedule
• Comprehensive benefits including retirement plan match
• Opportunity to make a real impact every day
• Work with a dynamic and growing team
• Unlimited PTO