Senior Brand Marketing Executive

2 мес. назад

United KingdomEuropeSeniorHybrid

brand developmentcampaign planningmedia planningcreative developmentsponsorship coordinationprmarketing effectiveness measurement

Support senior brand marketing manager in planning and executing brand strategies for sports betting brands.

Условия

Company Performance Bonus
Flexible Working Agreements where applicable
Private Healthcare Scheme + Employee Enhanced Assistance
Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
Subsidised Gym Membership
Annual Travel Card Loan & Ride to Work Scheme
Life Assurance (x3 salary)
Contributory Pension Plan
Virgin Family: Giving you access to exclusive Virgin offers and experiences
Thursday drinks in the office and regular socials

Другое

Senior Brand Marketing Executive  
The Role  
Working within the brand marketing team across Virgin Bet, the  Senior Brand Marketing Executive  will support the  Senior Brand Marketing Manager  in planning and executing brand strategies within the markets.
The role will be split across   six   core areas:  
Brand development  and guardianship
Communications, campaign and media planning
Creative development and delivery
Co- ordination  and execution  of sponsorship  portfolio
Co-ordination  and execution  of PR  and brand
Marketing  effectiveness measurement 
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
Key Responsibilities  
Supporting the media planning and delivery of any media deals (in conjunction with the agency)
Playing a key role in shaping the creative output of the brand by leading briefing and delivery with internal design teams and external agencies. 
Lead the  planning and  delivery of sponsorship  invent ory ,  marketing collateral , and related  event-led  brand activation s  with  racecourses across the UK .
Playing a key role in developing and implementing best-in-class research and measurement frameworks to evaluate brand performance ,  marketing  effectiveness,  earned media ,  sponsorship  evaluation  and inform strategic decision-making
Regularly monitoring and analysing  and reporting on  marketing performance metrics, including ROI, KPIs, and campaign effectiveness, to assess the success of brand initiatives and identify areas for improvement
Taking ownership of updating the master brand budget and associated financial trackers
Cultivating and maintaining relationships with key stakeholders, including external partners, agencies, and vendors, to support brand initiatives and drive collaborative opportunities
Serving as a key point of contact internally and externally for all brand marketing-related activities, providing expert guidance and support to stakeholders at all levels  
Skills, Knowledge and Experience  
Experience within a similar brand/marketing role (client side or agency)
Experience/knowledge of the sports betting industry would be advantageous
Experienced in managing agencies and working closely with / leading internal teams
An effective communicator, well versed in stakeholder management
Demonstratable experience of campaign planning and project management
Creative experience, working across design based projects
Broad channel experience (both media and creative)
Strong commercial acumen