Senior Manager, Social

2 мес. назад

MalaysiaWorldwideSenior

Senior manager role responsible for leading social media strategies and campaigns at in Kuala Lumpur.

Обязанности

Business Growth & New Business Pitches
Key person in response teams for major social and influencer RFPs, designing winning pitches and presenting social-first integrated ideas.
Drive commercial growth by upselling and cross-selling social and influence offerings to the wider client roster.
Elevate the agency's proprietary tools, frameworks, and packages to keep Social@ at the cutting edge of the market.
Client Partnership & Strategic Counsel
Act as a strategic partner to senior client stakeholders (CMOs, Marketing Directors), leading quarterly business reviews (QBRs) and high-level strategy workshops.
Proactively identify and brief clients on macro social shifts, creator economy dynamics, and early adoption of emerging platforms.
Direct counsel during high-stakes social media crises, crafting communication strategies to protect brand reputation.
Partner Network & Operational Excellence
Define and optimise collaborative processes between Social@, the Content Studio, PR, and Creative teams.
Cultivate strategic, preferred-partner alliances with major platforms (Meta, TikTok, Google) and top-tier creator agencies.
Influencer Practice Leadership & Strategy
Define the agency’s overarching point of view, proprietary methodology, and strategic framework for influencer marketing.
Champion long-term, "always-on" brand-ambassador models and affiliate/social-commerce strategies (e.g., TikTok Shop, XiaoHongShu integrations) for key clients.
Drive the evaluation, onboarding, and scaling of influencer marketing platforms and analytics tools within the agency.
Standardise the data-led approach to influencer identification, ROI, and fraudulent follower detection.
Represent Social@ in the broader marketing and creator community, building elite partnerships directly with platforms (Meta, TikTok, Google) to secure exclusive alpha/beta program access for influencer campaigns.
Team Empowerment & Culture
Set the training curriculum for the wider social team, fostering a culture of relentless curiosity, creative bravery, and strategic precision.
Inspire and nurture a diverse team of social practitioners, driving retention and professional growth across all levels.

Требования

Experience: 7–8+ years of industry experience in social media, digital marketing, or influencer relations (with at least 4 years in a leading agency environment).
Commercial Acumen: Strong understanding of agency business models, scoping, pricing, and overall project/account profitability.
Pitch Experience: Proven track record of leading and winning high-value new business pitches.
Strategic Mastery: Outstanding capability to translate business challenges into culture-shaping, social-first and influencer-led creative campaigns.
Leadership: Exceptional leader who can guide, inspire, and keep a multi-layered team focused and motivated under tight deadlines.
Communication: Flawless presentation and persuasion skills in English. Proficiency in Mandarin and/or BM is a strong advantage.
Note: This role may involve close collaboration with an alcoholic beverage brand. Candidates should be fully comfortable with the nature of the product and related marketing activities.

Другое

, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. is a WPP company (NYSE: WPP). For more information, visit .com , and follow us on LinkedIn , X , Instagram , and Facebook.
 
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .
was founded in 1948 by David . David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.  
About Social@: At , we believe in making brands matter. Social@ is at the forefront of defining the next generation of marketing communications, driving word-of-mouth and action for our clients. We are a dynamic, fast-paced team passionate about connecting brands with people online in meaningful ways. As part of the broader PR & Influence and Social team, you will also work collaboratively with team members on integrated PR and Influence campaigns.
The Role: We are looking for a visionary and highly commercially-minded Senior Manager – Social Media & Influence to champion our social and influencer offering in Kuala Lumpur
As a Senior Manager, you are a core leader within the Social@ team. You will own senior client partnerships, drive the strategic vision for our key social and influencer accounts, and actively contribute to business development and agency growth. You will oversee a team of a Manager, Senior Executives, Executives, content creators and specialists, cultivating a culture of creative excellence, strategic rigour, and commercial discipline.
A deep understanding of what makes great social work and what it takes to make it happen.
Proficiency in using internal and external research capabilities to prepare in-depth analyses.
The ability to stream briefs into the right workflow (e.g., content studio/creative process) based on integrated marketing communications principles.
How to manage expectations of internal and external stakeholders effectively.
Relationship-building skills with internal and external stakeholders to facilitate project outcomes.
celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.   
At , our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.
is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.