Performance Marketing Strategist

2 мес. назад

PhilippinesWorldwide

performance marketingdigital advertisingdata analysiscampaign managementgoogle analyticsfacebook ads

Responsible for developing and executing performance marketing strategies to drive growth and impact for clients.

Обязанности

This pivotal role demands a highly analytical and results-driven Performance Marketing Strategist to lead the development and execution of sophisticated, full-funnel performance marketing campaigns. You will be instrumental in driving measurable business growth by optimizing media efficiency, leveraging advanced data insights, and fostering strategic partnerships with agencies and internal teams. The ideal candidate will possess a deep understanding of the digital media landscape, expert platform knowledge, and a proven track record of translating complex data into actionable strategies that deliver exceptional ROI.

Другое

, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. is a WPP company (NYSE: WPP). For more information, visit .com , and follow us on LinkedIn , X , Instagram , and Facebook.
 
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .
was founded in 1948 by David . David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.  
Own the strategic development and refinement of comprehensive media plans , with a strong emphasis on digital channels, collaborating closely with the Media Lead and external media agencies.
Drive the integration of performance marketing strategies across all brand touchpoints (paid, owned, earned) to ensure cohesive, timely, and highly efficient campaign execution.
Proactively identify and champion innovative media ideas and experimental initiatives to unlock new growth opportunities and optimize campaign performance.
Conduct in-depth performance analysis , leveraging advanced analytics tools to generate actionable insights for Integrated Category Reviews and Media Reviews.
Develop and implement a robust data-driven strategy to continuously optimize campaign performance, ensuring alignment with key business objectives and KPIs (e.g., ROAS, CPA, LTV, Conversion Rate).
Formulate and apply strategic frameworks to diagnose complex business problems within the performance marketing domain, develop testable hypotheses, and deliver data-backed recommendations for improvement.
Serve as the primary strategic owner for paid media initiatives across assigned clients/brands, acting as a trusted advisor to senior leaders and stakeholders.
Lead strategic initiatives that extend beyond traditional media KPIs, focusing on holistic business growth and market share expansion.
Drive continuous media performance management , including rigorous competitive analysis to identify market opportunities and define optimal media sufficiency across the entire media mix.
Act as a subject matter expert , upskilling internal marketing teams in digital performance best practices through collaborative training and knowledge sharing.
Develop and localize comprehensive media strategies in partnership with brand teams, ensuring optimal media spend effectiveness and efficiency across all paid, owned, and earned channels.
Bachelor’s Degree in Marketing, Business Administration, Communications, Data Science, or a related quantitative field.
Minimum 3-5 years of progressive experience in  leading and executing full-funnel performance marketing campaigns  within a fast-paced environment, demonstrating expertise in total media planning across multiple paid media platforms.
Demonstrated expertise and hands-on experience in Digital Media and Performance Marketing , with a strong understanding of attribution models, audience segmentation, and conversion rate optimization (CRO) principles.
Exceptional quantitative, analytical, and problem-solving skills , with the ability to synthesize complex data into clear, actionable insights and strategic recommendations.
Proven track record of  successfully managing strategic projects and influencing senior stakeholders  to achieve significant business growth KPIs directly attributed to paid media strategy.
Advanced proficiency and hands-on experience  with leading performance marketing platforms, including: Google Ads (Search, Display, YouTube, Shopping)
Meta Ads (Facebook, Instagram)
TikTok Ads
LinkedIn Ads
Programmatic Media Buying experience is highly desirable.
Current certifications  in Google Media Buying (SEM, YouTube, Display) and Meta Certifications (Planning and Media Buying) are required.
Excellent collaboration, communication, and presentation skills, with the ability to articulate complex strategies to diverse audiences.
celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.   
At , our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.
is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.