Marketing Communications Manager (B2B)

21 ч. назад

55k–68k EUR / yearGermanyEuropeOnsite

content marketingbrand managementgrowth marketingstrategic planning

Versatile Marketing Communications Manager focusing on storytelling and strategic content production for B2B, driving brand and growth marketing to achieve company goals.

Обязанности

Drive flagship brand campaigns. Own brand campaigns end to end - from identifying the high-impact opportunity and building the story, through to channel rollout and measurement. You decide what gets done, made and why. The standard is that it needs to be worth actioning, not just worth reading.
Leverage the team. Find ways to use our 150+ people to source content and amplify the message, without adding to their workload, but making their contributions count.
Build and distribute the growth content engine. Develop white papers sourced from our own data, case studies with real customer evidence, a monthly newsletter, and campaign assets for our flagship events, then own how they get out into the world. Identify the right channels, the right timing, and the right formats to make sure what gets made actually gets read. Track whether it's working and adjust.
Make sales self-sufficient. Build a product marketing toolkit for Freecash and Link, including messaging, one-pagers, pitch decks, and case studies, so that active deals and existing partnerships use the collateral instead of improvised slides. Track adoption and close the loop with the sales team on what's actually working.
Grow 's presence. Turn the work you produce into reputation. The white papers, case studies, and campaign assets you create should be doing double duty, showing up in pitches, feeding into event narratives, and giving a clear point of view in a crowded market. The goal is that people in our industry know who we are and what we stand for, because the content speaks for itself.
Bring stakeholders along. Get internal buy-in for marketing initiatives from people who have other priorities. Whether it's sourcing a customer story from sales, getting a C-Suite perspective into a white paper, or aligning leadership on a campaign direction, you know how to make marketing a team effort without making it someone else's problem.

Другое

This isn’t your regular job. is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. is already Europe’s #3 fastest-growing company in 2025 (FT1000).
We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.
At , you’ll:
Own way more, way earlier — you’ll be trusted with responsibility fast.
Push harder, get further — this isn’t a 9–5. We highly reward intensity.
Join a rare environment — you will work with ambitious high-speed, high-ownership people.
Fully present — we’re 5 days a week in the office to build the energising momentum we need.
Salary Range: €55K - €68K • Offers Equity • Offers Bonus
We're looking for a Marketing Communications Manager (B2B) who spans brand and growth marketing - someone versatile enough to move across content, product marketing, and employer brand, but with a clear centre of gravity in storytelling and strategic content production. You'll be part of a hybrid team where everyone covers more than one surface, and you'll have real ownership across multiple workstreams from day one to do whatever brings the most impact to reach our company goals.
The core of the job is making ’s expertise and brand impossible to ignore in the space of gaming, advertising, technology, data, consumer apps, scale-ups and growth companies, so we get noticed by partners and potential employees. That means finding the signal inside a technically complex business, turning it into content that actually moves people and deals, and then making sure it reaches the right personas in the right way. The measure of success is simple: how many more people know about , and how many stakeholders reach out to us because of our initiatives and the collateral we publish, rather than the other way around.
You'll report to our Global B2B Marketing Lead, work closely with PR and event managers, and collaborate with the growth team and C-Suite to continuously develop the brand.
Month 1: Learn the product suite, the sales motion, and the content gaps. Audit existing collateral and identify what's missing or not being used. Get onboarded on the brand activities and support planned activations and events with narrative and copy.
Month 2: Ship your first white paper or flagship content asset and own its distribution. Conceptualise a brand or growth-focused event.
Month 3: Own the growth side of the social and website content calendar. Have a working content calendar in place, and a feedback loop running between you, sales, and leadership on what's resonating. By this point you're running on your own.
Strategic content thinking. You approach content as a lever, not a deliverable. You ask what outcome a piece needs to drive before you write a word, and you're just as focused on distribution and measurement as you are on the writing itself. You're not here to fill a content calendar, you're here to shift how our market thinks about .
C2-level B2B writing. You can take a complex product or technical concept and produce something a busy CMO would read in full. Long-form assets, white papers, case studies, product one-pagers, come out publish-ready, not draft-ready. You self-edit hard and don't need someone to rewrite your work.
Story sourcing instinct. You know how to find the interesting thing inside a business: the data point that reframes a conversation, the customer story that proves the value prop, the internal perspective that hasn't been said publicly yet. You don't wait for a brief to hand you a story.
Product marketing fundamentals. You've built or maintained messaging frameworks, value propositions, and sales collateral before. You understand how B2B buyers think and what makes a case study actually useful in a sales conversation versus something that sits in a Notion folder.
Project ownership. Complex projects, a website section, a flagship report, a product launch toolkit, run on your calendar, not someone else's. You track dependencies, manage vendors or freelancers when needed, and communicate proactively when something is off track.
Bonus: German or Turkish language skills for PR coordination.
Bonus: Background in adtech, mobile gaming, or performance marketing.
Own Everything: A piece of content doesn't leave your hands until it's genuinely good, and neither does its distribution or results. You take accountability for the full outcome, not just your section of it.
Take Initiative: You spot the gap or content opportunity before someone points it out and you've already started filling it.
Move Fast: You run multiple workstreams in parallel, make decisions with incomplete information, and ship rather than polish indefinitely.
Focus on Impact: You know which content will move the needle and which is just noise, and you spend your time on the former. If something isn't working, you change course.
Raise the Bar: You push back when a brief is vague, when a case study is too generic, or when a deck doesn't actually say anything. High standards aren't a personality trait here, they're the job.
Own Our Growth: We offer all Berlin-based employees equity in to truly be a part of our success.
Scale With : Grow alongside a startup that has been profitable from day one.
Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.
Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.
We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.