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Fetch Pet Health

Social & Content Lead

today
WorldwideLeadRemote
Fetch Pet Health

Social & Content Lead

today
WorldwideLeadRemotetiktokinstagramyoutubecontent creationvideo editingsocial media marketing

Lead social and organic short-form content creation to enhance brand engagement on TikTok, Instagram, and YouTube Shorts.

Responsibilities

  • We're looking for a brilliant Social & Content Lead to make Fetch famous. Organic short-form is yours end to end: concept, script, shoot, edit, post, learn. TikTok, Reels and Shorts. You'll need to be fast, tasteful and properly internet-native, and your content should feel like it belongs in the feed, not like a brand trying to do TikTok.
  • Make Fetch worth following on TikTok, Instagram and YouTube Shorts
  • Own organic short-form end to end: concept, script, shoot, edit, post
  • Turn real Fetch moments into content people watch, save and send

Requirements

  • You understand the internet in your bones. You know why a video gets watched twice, when a hook is too slow, and when a trend is already dead. Maybe you've worked at a consumer brand, an agency, a media company, or built your own channel. What matters is that you've made content people actually watched, saved and sent.
  • 2+ years making short-form content, in-house, at an agency, or on your own channel
  • You've built or grown a channel with real engagement
  • You shoot and edit yourself (iPhone or mirrorless, CapCut, Premiere, or whatever ships fastest)
  • Strong writing across hooks, scripts and captions
  • You already use AI tools (Higgsfield, Descript, Runway, ElevenLabs, Claude) and know when to handcraft
  • Bonus: your own audience or personal channel
  • Beyond the CV:
  • You're funny, observant and brave
  • You can turn a small pet-parent truth into a big social idea
  • You're full of ideas, and you actually ship them
  • You can take feedback without getting weird about it
  • You love pets, and you get why people are obsessed with them 💗

Conditions

  • Competitive Series A salary + meaningful equity
  • Hybrid working (3-4 days in-office)
  • Latest MacBook Pro and a top setup
  • Two team retreats each year
  • Office dogs for cuddles and interruptions
  • Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap

How to apply

  • Apply via the link and send your TikTok, Instagram, YouTube or portfolio, anything that shows what you've made. Then tell us:
  • Your best-performing piece and why you think it worked
  • Any numbers you can share: watch time, shares, saves, anything
  • One idea you'd make for Fetch in your first 30 days
  • We care less about a perfect CV and more about whether you can make people pay attention.

Other

  • Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care. Easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.
  • We're building Australia's most loved pet health brand, and now we want many more pet parents to notice us, follow us and share us. That's where you come in.
  • Location: Sydney (Hybrid, 3-4 days in-office, or out on a shoot)
  • Employment type: Full-time
  • Compensation: Competitive Series A salary + meaningful equity
  • Working with: Works closely with the Head of Marketing and the founders.
  • A feed worth following : TikTok, Instagram and YouTube Shorts that grow real engagement.
  • Repeatable series, not one-offs : formats that compound instead of random posts.
  • A trend radar : knowing early what Fetch should jump on, ignore or twist.
  • Fuel for paid : your best hooks, openings and variants feeding performance.
  • You don't really live on TikTok, Reels or Shorts
  • You need a big team, a big budget or a perfect brief
  • You'd rather talk about strategy than make the thing
  • You're too polished to move quickly
  • We're ambitious, collaborative, and genuinely enjoy building together. The Fetch team is smart, thoughtful, and kind. Low ego, open, caring, and always supportive.
  • You'll be involved early in strategy. You're encouraged to give your opinion and debate with founders and the rest of the team
  • Weird is welcome. We value unexpected perspectives and people who think differently, so just be you
  • Work on a product genuinely loved by tens and tens of thousands of pets, pet parents and vets
  • We're growing FAST . It's an exciting time to join and you'll directly impact the future of our products
Apply