Easygenerator
SEM Manager
2d ago
WorldwideMiddleRemotegoogle adsmicrosoft advertisinga/b testingcrmperformance maxsmart biddingdata analysis
Responsible for managing and optimizing paid search engine marketing campaigns to drive growth and revenue efficiency in a fast-growing e-learning software company.
Responsibilities
- Own our paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning Search, Performance Max, Demand Gen, and Shopping.
- Run multilingual campaigns across multiple markets.
- Use AI to scale smarter, steering Smart Bidding and Performance Max, and using tools like scripts and LLMs to expand keywords, test ad copy, and flag anomalies.
- Push us toward value-based bidding, connecting ad accounts to our CRM so algorithms optimize for real pipeline and revenue.
- Own conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution.
- Own landing pages and CRO, running A/B tests with content, design, and product marketing to lift conversion rate.
- Run structured experiments and turn results into an ongoing optimization roadmap.
- Manage budget, forecasting, and monthly spend.
- Build dashboards that turn CAC, CPL, ROAS, and pipeline data into clear insights.
- Keep an eye on the market through keyword research and competitor tracking.
Other
- Step into an exciting role with an innovative e-learning software company in the EdTech space as our SEM Manager. Easygenerator is a fast-growing scale-up revolutionizing e-learning with our award-winning authoring tool.
- We're looking for an advanced, data-obsessed SEM Manager to take full ownership of our paid search program across Google Ads and Microsoft Advertising, in Alexandria and measured on pipeline and revenue efficiency, not vanity clicks.
- 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus).
- Hands-on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools.
- Strong CRO skills and experience testing landing pages.
- Sharp analytical skill, comfortable in Looker Studio, or similar (SQL or spreadsheet modelling a plus).
- Solid understanding of conversion tracking, attribution, and value-based bidding.
- Experience running campaigns across multiple markets and languages.
- Background in a tech start-up or scale-up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback).
- Bachelor's or higher in marketing or another quantitative, test-driven field.
- Excellent written and spoken English; German, French, or Italian is a plus.
- A genuine growth mindset, you experiment fast, learn from what doesn't work, and keep pushing performance further.
- If you're passionate about owning paid search end to end and turning data into pipeline and revenue, we'd love to hear from you. Apply today!