Agent
Social Media Manager (DTC/Ecommerce)
2d ago
WorldwideRemotesocial media managementcontent creation
Manage and execute social media presence for multiple brands in a fast-paced, hands-on role to drive customer engagement and business growth.
Responsibilities
- Manage and execute social media strategies across multiple brands.
- Create, edit, and publish engaging content including captions, graphics, reels, TikToks, short-form videos, and image assets.
- Monitor trends daily and react quickly to relevant moments, viral content, sports events, holidays, and local conversations by producing timely content instead of relying solely on scheduled posts.
- Uphold each brand's voice while adapting messaging across different audiences.
- Work directly with founders, general managers, and store teams to gather content and execute campaigns.
- Manage community engagement and customer interactions.
- Build relationships with influencers and UGC creators.
- Monitor analytics and recommend improvements.
- Leverage AI tools (such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, CapCut AI, etc.) to improve content quality, increase efficiency, generate ideas, accelerate production, and streamline workflows.
- Continuously test new content formats, platforms, and creative approaches instead of relying on repetitive posting strategies.
- Participate in weekly marketing meetings.
Requirements
- 3+ years of hands-on social media experience in startups, small businesses, agencies, DTC, hospitality, restaurants, lifestyle, or consumer brands.
- Experience working in lean organizations where you personally owned execution—not simply managed vendors or internal creative teams.
- Proven experience independently managing and growing social media accounts.
Nice to have
- Experience in food and beverage, hospitality, or supplements/e-commerce industries.
- Prior success independently managing content calendars, launches, and influencer projects.
- Proficiency with standard marketing and social media tools (e.g., Facebook, Instagram, Google Business, Mailchimp, Canva, Klaviyo).
- Run basic local paid campaigns (events, promos) on platforms such as Meta and Google Ads; willingness to learn more advanced e-commerce paid media as needed.
- Comfortable with basic paid advertising and willingness to learn advanced marketing operations.
Other
- Job Title: Social Media Manager
- Type : Full-Time, Remote
- Salary: $1,600 - $2,500 (based on experience and ability to take on a broader scope of work)
- Location: Latin America
- Company Overview: We are a dynamic organization operating across two brands: a leading craft beer franchise with locations across Florida and an innovative e-commerce supplements company currently undergoing an exciting rebrand. Our mission is to expand our customer reach through creative, authentic, and engaging social media experiences that drive real business growth.
- We are seeking a highly proactive, hands-on Social Media Manager who can fully own the day-to-day execution of our social presence across multiple brands.
- This is not a traditional corporate social media role. We're looking for someone who enjoys building, creating, and executing, not simply managing calendars or coordinating with creative teams.
- The ideal candidate thrives in small, fast-paced companies where wearing multiple hats is the norm. They are excited to experiment, capitalize on real-time opportunities, and aren't afraid to roll up their sleeves to create content from scratch.
- Success in this role requires someone who naturally says, "I'll figure it out," rather than waiting for direction or relying on specialized departments.
- You will work directly with founders, operators, and store teams to bring brand ideas to life and help grow awareness, engagement, and customer acquisition across all channels.
- Copywriting
- Canva or similar design tools
- Short-form video editing
- Content ideation
- Content execution
- You should personally create content and not simply brief designers or outsource production.
- Organic growth
- Trend spotting
- Short-form storytelling
- Community engagement
- Performance optimization
- Ability to quickly capitalize on trending topics and real-time events
- Loves wearing multiple hats
- Is naturally curious and enjoys figuring things out independently
- Moves quickly without needing detailed instructions
- Has a strong "can-do" attitude and enjoys solving problems
- Is comfortable making decisions and taking ownership
- Gets excited about testing new ideas and learning continuously
- AI is a core part of how we work. The ideal candidate actively embraces AI tools to improve productivity, creativity, research, brainstorming, editing, and content creation.
- We're looking for someone who is excited about incorporating AI into their daily workflow—not someone who avoids or resists using it.
- This role is best suited for builders rather than coordinators.
- If your experience has primarily involved managing agencies, approving creative, or overseeing teams without personally creating content, this role is unlikely to be the right fit.
- We're looking for someone who enjoys creating, experimenting, moving quickly, and making things happen.
- Please submit:
- Resume
- Portfolio or social handles
- Examples of content created and managed
- Short introduction video (requested for shortlisted candidates)
- #LI-NC1