Novig
Lifecycle Marketing Specialist
4d ago
100000 –125000 USD / yearUSAMiddlecrmbrazecustomer.ioemail marketingpush notificationsbehavioral datasegmentation
Responsible for shaping and executing lifecycle marketing strategies to engage and retain users in a sports prediction market platform.
Responsibilities
- This is a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll have the chance to expand on your own ideas, try new things without a rigid playbook, and help redefine how we connect with sports fans. As we continue to innovate how users trade sports, you'll also have a hand in how they experience it.
Requirements
- 2-3 years of experience in lifecycle, CRM, or retention marketing
- Familiarity with CRM platforms (Braze, Customer.io , etc.)
- You know ball — you live and breathe sports, as well as understand how everyday fans think
- Shape and execute strategy for day-to-day campaigns across email and push notifications
- Build segments using behavioral data and user attributes to keep messaging relevant
- Support and ideate automated flows like onboarding, retention, and re-engagement campaigns
- Run A/B tests on messaging, timing, and creative to improve open, conversion, and retention rates
- Collaborate closely with Product, Data, and Creative to keep messaging consistent and on-brand
- Develop transactional sends across key user touchpoints
- Help plan and launch live campaigns tied to real-time game action
Conditions
- $100k – $125k base, benchmarked at top-tier tech companies
- Meaningful equity for every employee, regardless of role
- 100% health premiums covered
- 99% dental & vision covered
- 401(k) with 4% company match
- HSA + $1,080 annual company contribution
- $50/monthly company contribution to employee transit
- $27/day lunch stipend when working from our NYC office
- $35/day dinner stipend when working from the NYC office after 6:30pm
Other
- $100k – $125k • meaningful equity
- Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.
- With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.
- We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.
- “I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”
- “The people! They're smart, thoughtful, fun to work with and passionate about their craft.”
- “I'm having the most fun I've had in my entire career.”
- If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.
- Our work is tied to live sports - that means potential nights, weekends, and pressure included.
- If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.
- Union Square, NYC