Town
Product Marketing Manager
2w ago
150000 –200000 USD / yearUSA
First dedicated Product Marketing Manager to own positioning, messaging, go-to-market launches, and narrative building for an AI assistant product.
Responsibilities
- Town is hiring our first dedicated Product Marketing Manager. You'll work closely with our founding marketer, CPO, and product team to define how Town shows up in the world: how we position the product, how we launch, and how we turn a genuinely new category of AI assistant into a story people instantly understand and want to be part of.
- This is a foundational, high-ownership role. You'll own positioning and messaging end to end, lead go-to-market for new launches, and build the narrative and content engine that connects what we've built to the people who need it. The interaction paradigms for AI-native products haven't been invented yet, which means the language for them hasn't either. That's the part we want you to own.
- Own positioning and messaging. Define how we talk about Town across audiences, surfaces, and personas, distilling complex AI capabilities into clear, human narratives.
- Lead product launches. Own go-to-market end to end for new features and surfaces (agents, routines, integrations, team features), from naming and messaging to announcement, docs, and in-product moments.
- Build the story engine. Partner with the founding marketer and content to bring Town to life through customer stories, demos, landing pages, blog posts, and launch moments.
- Drive adoption and activation. Work with product and growth to sharpen onboarding and the path to "aha," so new users understand and feel the value fast.
- Own the competitive and market narrative. Track a fast-moving AI assistant landscape and arm the team with sharp, differentiated positioning.
- Be the voice of the user. Talk to users, synthesize qualitative and quantitative signal, and feed it back into both the roadmap and the message.
- Have 5-7 years in product marketing, ideally at a high-growth startup, B2B or B2C SaaS, or a consumer/prosumer software product.
- Are an exceptional writer and storyteller, equally comfortable with a one-pager, a launch announcement, a landing page, or a product narrative.
- Have owned product or feature launches end to end and can plan go-to-market from positioning through post-launch measurement.
- Have strong product taste and can hold the whole experience in your head, from the message to the in-product moment.
- Are energized by ambiguity and a fast pace, and would rather build the playbook than inherit one.
- Are genuinely AI-curious and want to use AI (including Town itself) to make yourself dramatically more effective.
- Are excited about working in person in SF, five days a week.
Other
- Town ( town.com ) is AI that starts from who you are. We build a persistent model of your identity, your voice, your judgment, your relationships, and your priorities, and use it to do real work on your behalf across every tool where you operate: email, calendar, documents, Slack, and more. Town doesn't wait for you to prompt it. It observes, learns, and acts. The more you use it, the more it becomes an extension of you.
- Town was founded by Jean-Denis Greze (CEO), former CTO of Plaid, and Tony Vincent (CPO), former Director of Applied AI Product at Google. We're a small, talent-dense team backed by Andreessen Horowitz, Forerunner Ventures, First Round Capital, and Conviction, with more than $73M raised to date. We launched our beta in February and have seen tremendous growth since, which is why we're hiring this role now.
- San Francisco, CA. Five days a week in person at our Financial District office