Growth and Marketing Lead

Other

• We’re building India’s first land-tech brand. You’ll make it famous. Everyone in India owns land, thinks they own land, or wants to own land. Everyone fears losing it, or fighting for it. But no one understands how to navigate this. We’ve got the tech. We’ve got the network. Now we need someone who can make it a household product — across languages, across formats, across platforms. What You’ll Own • Mass-market marketing engine: Run digital and offline campaigns that convert both tech-savvy users, uncles and people who’ve never seen an EC in their life. • Hyperlocal content + performance: Facebook in Vijayawada, Telegram in Hyderabad, hoardings in Bengaluru — you’ll figure out where the users are, and how to speak their language. • Trust-building comms: Videos, articles, influencers, loca
• • You’ve built for real India — not just Instagram India. You know how different Bhopal is from Bangalore, and how Bhimavaram thinks. • You have run marketing that leads to transactions, not just impressions. You’ve owned CAC. You’ve bled for ROAS. • You know how to build trust — especially when the product deals with legality, fear, and money. Nice-to-haves • You’ve led vernacular or regional campaigns • You’ve worked in fintech, govtech, proptech, insurance, or any sector where the user doesn’t understand what they’re buying, but still must buy it • You’ve worked on or with distribution-led growth — ground teams, WhatsApp flows, channel partners, etc. What You’ll Have Autonomy Over • Narrative → “India’s fastest title search engine” is just the feature. You’ll shape the emotion behind it
• Qualifications:
• Bachelor's degree in a STEM field (Science, Technology, Engineering, or Mathematics). Minimum of 3 years of experience in digital marketing. Proven experience in developing and executing successful digital marketing campaigns. Strong analytical skills and experience in analyzing campaign data to make data-driven decisions. Excellent communication skills and the ability to work collaboratively with clients and team members. Passion for digital marketing and a commitment to continuous learning and improvement.